This AI Software will UPGRADE your Design Skills
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Published 2021-06-07
Today we'll be taking a look at 3M VAS (Visual Attention Software), an AI tool to predict what viewers see at first glance in your designs - with 92% accuracy. We'll be using a print ad I created to test out the software and see the amazing data VAS can give us to gain insights about our designs.
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All Comments (21)
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Boot > heading > logo > tagline for me.. interesting piece of software!
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Boot -> "Take A Step" -> "Towards Adventure" -> Grass in front of the Boot. Only after admiring the minimalistic grass and its shading I noticed the logo and tagline :D
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Interestingly enough, a lot of people seem to be seeing the boot first, instead of the logo, as VAS predicted. This seems to be largely because we are viewing this ad from a mobile/laptop device, in which we are biased towards looking at the center of the screen, and since the boot is directly in the center, you see it first. If I analyze the boot image in VAS as a webpage (instead of a print ad), the boot then becomes the 1st element in the gaze sequence. If you saw this print ad out in the wild, just passing by, it's likely you'll notice the bright yellow logo first before looking at the other items. The design video I mentioned at the end will be coming out next week 😄
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For me: 1. Boot 2. Headline 3. Logo 4. Text at the bottom
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1. Boot 2. Text (take a step towards adventure) 3. Logo (wild boots) 4.Bottom Text (Built for the toughest terrain on the planet)
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lol that example made the software look pretty bad 💀 I looked at the headline, then the boot, then logo, then the copy. I think the software may be overestimating the importance of contrast
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Headline -> boot -> logo -> tagline
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I looked at the center of the shoe first, then the headline, then the logo. And i didn’t even notice the headline at the bottom until you told it was there :D that’s pretty interesting to see a software doing!!
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Didn't notice the logo at all. Also some things AI can't predict, like "banner blindness". We don't notice advertise for example.
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Neat video! Boot stood out first by far. The software seems to focus a lot on contrast
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I have the same sequence as you. But I think the reason is the color yellow in the logo. The Ai probably considers yellow is much more noticeable compared to brown, dark browns and grays.
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I read the headline first, then the boot, then the piece of grass over the front of the boot. I didn't even notice the text or logo at the bottom in the limited amount of time the image was shown.
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Really helpfull tool, thanks for introducing 1 Boot, 2 Header then Subhead, 3 Logo
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for me it was the shoes -> headline -> logo -> grass details. Cool software. I might dig this
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Sight order for me: shoe, top text (maybe the second row before the first), bottom text, wild boots logo. Also, while it wasn't right about when I see the logo I do think the version with the muted logo was an improvement in this case.
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Wow! That’s one of the first times I’ve positively smiled at anything ai related! It’s really cool and is really useful!? I definitely looked at the laces first!
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That's a great software! 😱🤩 BTW, I'm really excited for the next video. 💖
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"Take a step" -> Boot -> "Towards adventure" -> Objects behind the boot -> logo
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For me it was Headline > Boot > Logo > Tagline So interesting that people in the comments all say different things! Great video!!
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I saw it exactly like you intended. Boot, title, logo, subtext, spikes.
