Branding and Packaging Design | Food Illustration
686,900
Published 2020-08-17
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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The goal will be branding and packaging design for a fictional frozen yogurt company, Yogo.
We will look at the branding and identity process for a food company and create some nice product illustrations. I'll be doing the logo, graphic illustration, and mockup design in Photoshop CC.
Work Request
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partnerwithbrandon.com/
Critique Request
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[email protected]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)
All Comments (21)
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This is a bit of a different kind of video, so I'd love to know if you guys want more illustration content! ▶ Don't forget about getting your 10 free assets from Adobe Stock with the link in the description :)
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Honestly, this man's drawing skills are very underappreciated
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You should design book covers! I think that'd be a fun video! also keep up the good work, I love your videos.
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I share your videos with my friends who graduated advertising. Said “I love this guy. He’s so chill and talented.”
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If I saw frozen yogurt that looks like this in a store, I would buy them. The illustrations are amazing!
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Dude, you're one of my favorite Designer on Youtube right now! Keep on going and I guarantee you this channel is gonna go HUGE!
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I appreciate that you take your time to explain your process, hope you do an Adobe live video so we see more in-depth work
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Been binge watching. These are legitimately abridged master classes. Keep up the great work, and we’ll try to keep up!
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"I'm going to use yogo. I'm not sure if yogo is already taken but I'll use that" laughs in Australian
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No joke, if this was a real purchasable product, I’d buy it. Looks great with the design! 😁 your doing great Brandon. Keep up the great work
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It looks incredible, it seems that everything looks like a flat drawing and the shadows and lights make everything change. I love your videos. 🖤
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You're so effortlessly good with all that you do on your channel. You're one of my favourite designer & I watch your videos many times to understand better. Post videos more often, please! You're amazing!
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What I love about your videos is that your design starts off so rough, but you're able to transform it into something that looks fantastic. This is something I struggle with since I find it hard to imagine the end result from the start. So I have to ask: how do you prepare for a design before you start making it in Photoshop? If you have any particular approach, I think we'd all appreciate seeing how you think!
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My biggest complaint about your channel is that there isn’t another 200 videos to watch! Love your work and the way you showcase it! ❤
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Brandon, thank you for this! As a designer expanding into packaging design, your laid back style and explaining it without over explaining is perfect!! Thank you!!!!
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If all companies will hire you, the world would be a vibrant colorful one, and I love that. ❤️✨
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It'd be cool to have starbursts coming from the back of the coconut, banana, and dragonfruit images to draw more attention. I think especially for the banana you need that. It has plenty of shading but not enough light.
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I've watched a look of tutorials and so far yours is the easiest to follow. You made it look like doing it is just a piece of cake. I'll definitely watch all your upcoming videos.
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I think the best sponsorship would be a company getting a new package design by Brandon and Brandon making a video just like this. Would be perfect and I am sure everyone would love to see it!
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The quality of your content and the production of your video is insane. I've been binging your video all day and I learned a lot.
