How Lyrical Lemonade’s Cole Bennett Created a Movement | Blueprint

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Published 2021-10-13
On the Blueprint premiere, Cole Bennett breaks down how his passion for the Chicago rap scene and relationships with rappers like Famous Dex and Lil Uzi Vert jump-started his lucrative brand, Lyrical Lemonade.

Read the Complex.com feature on Cole here: www.complex.com/music/2019/07/cole-bennett-intervi…

Lessons from Cole Bennet
1. Find Your Passion
2. Set Realistic Goals
3. Outwork Everyone
4. Stay Grateful
5. Believe in Your Potential

Show description:

There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.

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All Comments (21)
  • @lyricalemonade
    I appreciate the opportunity, thank you all. 💛💡 (also, juice wasn’t mentioned because they didn’t ask any questions about him. I would’ve loved to speak about some memories, but I’ll save those stories for another time)
  • @kani6855
    Cole Bennet is the most creative young director in the game every music video looks like a movie
  • @tommychong6014
    The way Cole talks about his dad is the most mature thing I ever heard in my life, Cole really deserves to win it all
  • Famous Dex deserves his flowers...just saying you're real AF for giving him his credit
  • Let’s talk about his character how he’s achieved so much and is still so humble. Unreal. Unmatched
  • @indramami9080
    I’ve always been a fan but didn’t know Coles story. This young man knows pain , loss , & struggle and that’s what makes him relatable to people that came from “ the bottom” , he came from the bottom as well. He doesn’t have to try to be someone that he isn’t to fit in & get love, he just IS. It’s genuine, it’s pure, he’s never tried to hard. This interview opened my eyes because of my ignorance I saw Cole as a good looking white kid living his dream & just assumed he came from money. Boy was I wrong.. This taught me a lesson, Never judge a book by its cover or assume about someone because of how they appear. Cole , you are a Legend, a Genius, & in inspiration to us that know what it’s like to go without & take losses the average person couldn’t handle. You have become the Hype Williams or “ X “ of this generation. A true visionary.. Never stop! I wish you all the success & blessings humanly possible. S/O to your mom also, she’s an Incredible woman and was a Great example for you growing up to become the man you are today! 💯🙌🏼❤️💕
  • @BJPLIFESTYLE
    Cole is so inspirational man, you really can do anything you set your mind to
  • @BryanDelimata
    The amount of people this man has inspired and will continue to inspire is truly insane.
  • @gavinbailey1647
    cole needs his own movie about his life. that would be insane
  • @cp_624
    Dude mentioned every person that did something for him on the way up. Gotta root for him
  • @paulglenn555
    My mother passed away when I was 8 and it really touched me how Cole spoke of his mom. You could hear how proud he was of her and I love that. Shout-out to you Cole, very happy for you and all your success.
  • @BigPhilTheGreat
    This interview is seriously one of the best things I've seen on Complex.
  • @Hollywood1545
    Man deserves everything he’s achieved, even Sommer Ray. Humble GOAT
  • @pal4385
    HUMILITY CAN TAKE YOU A LONG WAY - LOVE THAT HE CHOOSES THE JOY AND THE DREAM OVER THE MONEY. LOVE YOU COLE THANKS FOR BEING YOU.
  • @supreme4sale
    I remember selling this kid a tuxedo about a year or two ago when he was heading to some Michael Jordan event.. super sweet dude, humble af.. we chopped it up, great kid..
  • @pollypocket7125
    Dude branded himself, set realistic, attainable goals with a good motive. He took a lot of gambles, and they worked out! Kudos, love the name and am gonna look into merch!!
  • @Starbeam_24
    Love Cole he’s gonna be remembered for a long time for sure he’s a creative genius
  • @erik7396
    i fkn love cole and what hes built. been watching since red roses and i buy almost every drop of his clothing and stickers and shit