Cole Bennett on Lyrical Lemonade album, Amusement Park, Yeat, Kanye, iPhone Vids, Juice WRLD & More
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Published 2022-03-21
Lyrical Lemonade founder and director Cole Bennett has become one of the most influential tastemakers in hip-hop for many reasons, but one stands out amongst the rest: determination. Hailing from Plano, Illinois — a suburb 60 miles southwest of Chicago — the 25-year-old videographer has an insatiable desire to push the culture forward, having a major hand in the careers of generational stars in Juice WRLD, Ski Mask The Slump God, Trippie Redd, Lil Skies and more. While his stake in the game stems from his intrinsic ability to bring his “out-of-the-box” ideas to life — most recently shooting videos with Ski Mask, Yeat and Lil Yachty all from his iPhone — he has sights set on bigger and brighter things. With a keen eye for creativity and visions of growing the LL brand far beyond its visuals, ‘The Simpsons’ super-fan evokes inspiration at every turn, enlightening fans on his journey, mindset and quips for success with OGM host Hakeem Rowe. Touching on the future development of a Lyrical Lemonade amusement park, a LL compilation album, movie theatres, haunted houses and many other endeavors, expansion is Cole’s main focus as of late, saying “I want Lyrical Lemonade to have many different meanings, for many different people, for different reasons.” Eyeing to become one of hip-hop’s next multifaceted moguls, Bennett looks to continue “building worlds” brick-by-brick for as long as he can, wholeheartedly uplifting the next generation of creators in our latest Our Generation Music exclusive interview.
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0:00 COLE BENNETT INTERVIEW
1:56 -- "How many Birkenstocks you got?"
3:25 -- "How did coming from a small town [Plano, Illinois] impact you creatively?"
5:20 -- Cole's football career in high school
6:38 -- 'The Simpsons' influence on Cole Bennett's creativity
8:46 -- "What films are you inspired by?", influence of Tim Burton
12:00 -- "How do you go about writing your video treatments?", Passion for writing
14:50 -- "The hardest treatment you've ever had to come up with?"
15:50 -- Getting through creative blocks, "taking breaks is good for you"
17:10 -- What are some things you do outside of making videos?
18:05 -- Finding balance in his life, the good in going to therapy
20:00 -- The impact of dreams, how MGK's "Papercuts" came from a dream
24:12 -- "How do you go about choosing the songs for your videos?"
25:25 -- Being inspired by songs, helping artists create, working with Yeat on "Poppin"
28:36 -- The evolution of music, short attention spans, "just have fun"
31:00 -- Playboi Carti's impact on hip-hop
32:38 -- Thoughts on Kanye West, Donda 2, working with Ye on "Mixed Personalities"
36:20 -- Use of colors in your art, videos, working with Justin Bieber
40:10 -- Shooting videos on iPhone, the differences between that and typical shoots
43:20 -- Getting into shooting videos on your own, expressing yourself, inspiring the youth
45:40 -- Top 3 favorite videos Cole's created
48:15 -- "Putting artists in different worlds"
49:30 -- Cole on a possible Lyrical Lemonade compilation album, thoughts on labels
52:00 -- Getting hands-on in the studio, becoming an "executive producer"
54:30 -- The sound/curation of the Lyrical Lemonade album, "like my first movie"
55:30 -- Dipping into movies in the future
56:38 -- Offered shows by Netflix, not being "ready for it" just yet, passion project
58:25 -- Cole on success, self-awareness, honesty
1:00:20 -- The "family" nature and growth of Lyrical Lemonade
1:02:20 -- Being genuine, pure in your work and life, loving music, Internet era
1:05:16 -- Wisdom from Cole to the next generation of creators
1:08:05 -- "extending the experience of Lyrical Lemonade," the future of LL
1:10:55 -- Cole being an inspiration for up-and-coming directors, putting on directors
1:10:55 -- Cole being an inspiration for up-and-coming directors, giving flowers to DotCom Nirvan, LONEWOLF
1:14:35 -- Giving knowledge and empowering the next generation, being a "fan first"
1:19:00 -- Handling love, success and criticism of his work, "living with purpose"
1:20:55 -- Cole Bennett on Juice WRLD's persona, "the kid in him"
1:29:00 -- Message for Our Generation
All Comments (21)
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appreciate you all 🍋
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The man who paved the way 🙏💛 thank u for everything Cole
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Cole is one of the most important people in the music industry period. hope he continues to be successful. 🍋🍋
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he’s definitely going to do that amusement park you can tell he’s motivated to do more with Lyrical lemonade
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Cole is real humble, creative and visionary he’s literally watched so many artist grow and he’s willing to learn matter of fact adapt to whoever’s mentality whenever he needs to and is incredibly talented it’s wild.
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We sat down with one of our Generational leaders on all things music, culture, and content - Cole Bennett. Let us know what y’all think and which tastemaker should we lock in next? 👀🔥
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So inspiring to see how Cole has built his platform into what it is today 💯
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“No idea is unrealistic” ❤️
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“Stay true to yourself uh do what you want to do um sometimes that means taking a longer route on that journey uh but if you if you do what you want to do it’s true to you you have more more fun you’ll be more happy and my personal definition of Success is happiness so if you can be happy man you’re in a good spot everything is relative in you know people who are much less fortunate than us people who are much more fortunate than us you know the bad days the good days they all feel the same Right uh everything’s relative so uh value happiness and and take whatever route gets you to that point”- Cole Bennett
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Cole always good to listen to for inspiration. Really a legend.
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Cole is one of the biggest inspirations for our generation. Will go down as a huge legend in culture.
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Cole Bennett is, for me, the GOAT of directors! Much love to you Cole, you the realest 💯
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Cole is the strongest person in the music industry rn, he creates stars. 💯
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Cole is really one of the good examples of being consistent and driven in your craft.
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oh man a cole interview, ogm goin up 😵💫
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Idk what it is about him but he just has a way of being and a way about him. Like, the way he moves the way he speaks, it just feels really chill but also so charming. And you can tell he's just fully himself like, he seems genuine and not trying to be smth he's not. I wish he continues growing and getting more recognition and that he keeps doing good great things. He's so smart and knowledgeable hope he keeps getting places.
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Lyrical lemonade & hippie boo 🌟❤️🔥 soon I see it now
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Cole is hella inspirational man. I have so much respect for this man
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First interview I’ve watched from OGM. Love the interviewers energy & a lot can be learned from Cole and his creative process. Great stuff
