Mindset is Everything | Cole Bennett | TEDxUIUC

TEDx Talks
TEDx Talks
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Published 2019-05-21
Cole Bennett came up with the idea for Lyrical Lemonade while still in High School. Through his talk, he walks through what it took to grow Lyrical Lemonade into what it is today along with how he navigated the music world. His talk emphasizes why having a passion for what you do can change the game and bring you success no matter the obstacle. As CEO of Lyrical Lemonade, Cole Bennett has produced some of hip hop’s most viewed videos. Entrepreneur Cole Bennett is not afraid to confront risks to move ideas and creative expression forward. Growing up in Plano IL, Cole enjoyed bringing ideas to life. Whether, creating comics or making skits with friends, he always loved to create. At 17 years old and a senior in high school, Cole produced his first music video. Discovering this deep passion, he founded Lyrical Lemonade while still in high school. After graduation, Cole moved to Chicago to attend DePaul University and further chase his dreams for Lyrical Lemonade. Cole’s dreams quickly became an undeniable reality that led him to dropout of college. His imprint, Lyrical Lemonade, is now a multi-faceted company that specializes in visual content, live events, high demand merchandise and more. At the age of 22, Cole has now directed over 300 music videos for some of the most influential artists that have amassed over 2.8 billion views. Cole has been featured in major publications such as Rolling Stone, Forbes, XXL, and Billboard Magazine. As the Summer approaches, Bennett is exploring another adventure - preparing to enter the beverage business with his very own lemonade. The lemonade launch is just in time for the second annual Lyrical Lemonade Summer Smash, a hip hop music festival expected to bring together 20,000 people in Douglas Park, Chicago. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
All Comments (21)
  • @briterry4961
    I get the "glass half full" reference but I can't help but think of the missed opportunity to say "turning lemons in to lemonade"
  • @augustk5110
    First “yo” ever used in a Ted talk. Props
  • @codiii8211
    I gotta stop dreaming about my dreams and start working on them
  • @kleibrmeta7472
    Man really did a ted talk in Birkenstock’s 😂 the people’s hero
  • @donovangibbs7396
    Cole Bennett’s is one major reason why 2016 was such an iconic year for music
  • @vanyadimri9116
    So I googled “how to book Lil Uzi Vert” That’s when you know Coles’s a legend 😤
  • @IAmMelloWill
    “Optimism is a subconscious way of prioritizing your happiness.” 💎
  • @rollwiththepunches5932
    I broke my neck surfing and i am physically paralyzed..... I use my disability as a tool to make people walking around realize that they are mentally paralyzed by Fear, Self doubt, and limiting beliefs........ Mindset is everything!
  • @kczingx1992
    If you're reading this, you can have anything you desire. All you got to do is go for it.
  • @alteredperceptionent
    Thank you for bringing Cole Bennett on. Great presentation Cole, lots to learn from this. I look forward to you all bringing him back. Cole Bennett/Lyrical Lemonade will go down in music history
  • @Toomuchsaucelmk
    Cole is living proof that you gotta have that drive and mentality to never quit . Inspirational 🍋
  • @razrblaze9938
    Plot twist: he was walking around the whole time for steps on his Fitbit
  • @markmunyui
    Whoever edited the ending is a "glass half empty" type of person 😪
  • @Eli-ki2hx
    Legend says Cole is still pacing back and forth
  • @lukeben1596
    Doubt kills more dreams than failure ever will. ~wisdom~
  • @ian-hm6cx
    I think nobody is talking enough about how he started all of this while maintaining amazing grades in school, and only decided to stop school once he already set himself a future. That just shows how smart he id