SpongeBob Anchor Arms Logo Design | It's Showtime Ep. 1

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Published 2020-04-20
Today, we're going to be creating a logo and packaging design for Spongebob Anchor Arms!

My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial

Tools Used ► Adobe CC : bit.ly/AdobeCCLink

The Process
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I'll be using Adobe Illustrator CC and Photoshop CC to create the logo and packaging design. We'll design everything from scratch, including: choosing fonts, picking color schemes, coming up with logo design concepts and creating custom illustrations.

Logo Design - We'll start with the logo and overall branding. This will include using some icons to come up with concepts, iterating on our logo's layout till it is compact and legible, adding color, and doing some custom digital painting to match the look of the show.

Packaging Design - We'll start with a cardboard mockup and come up with a simple design that matches the aesthetic of the rest of the TV series. We'll paint a custom background, create custom icons, and layout all the information in a way that creates good hierarchy and visual interest.

Popup Presentation - We'll wrap up the video by creating a fully custom popup stand to display our product. This will include a lot of digital painting, photo editing, composition design, and even some post processing and color grading.

Thanks so much for watching, and make sure to let me know what other movies, games, and TV shows you'd like me to make something from!

Work Request
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partnerwithbrandon.com/

Critique Request
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[email protected]

Instagram: @thebrandonshepherd
Twitter: @bransshep

(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

All Comments (21)
  • @BrandonShep
    1) What movie, TV show, or game should I do next? 2) What is your favorite moment from SpongeBob? :)
  • @sincereinspo
    I never realized the importance of shadows until I started watching your videos!
  • @gnbman
    You nailed the SpongeBob aesthetic. You could have convinced me Sherm Cohen himself had designed all this.
  • @drywater2228
    Most people don't realize how much effort, skill, knowledge and time this requires. Give it a go, see how far you'll make it. Take my Like, good sir, take my goddamn Like.
  • @YoYo-xn8vx
    Love this series idea! It's like Binging with Babish but with graphic design instead of food :D
  • @tcity6334
    You're super-talented, man. It's a blast watching you work. I'm learning design and I've been watching a lot of design channels this past year, and you're clearly far more talented than almost all the big design YouTubers. Keep up the great work.
  • @CricetoFunni
    It's amazing how just changing the outlines to a darker version of the main color made it match the show so much, and adding the textured charcoal brush made it even more accurate. Awesome work.
  • @darthnaega4132
    Every video of yours is a blast to watch! You deserve more recognition.
  • I never comment on videos, but your creativity forced me to do this, really amazed by your creativity, keep it up :)
  • @jackiet6387
    As a fellow graphic designer and UI designer I am amazed by everything you do! These are on repeat all day for me for inspiration!
  • there’s no way that i’m just discovering your work! your creativity is BEYOND AMAZING! the way you take concepts that people normally don’t think about and design it in a unique way is the type of creativity that i want to be on! i hope that you keep making these videos for sure! also i have question, when are designing, are you using some type of tablet to draw on?? like a wacom tablet? it would be cool if you did some type of desk tour or q&a!
  • @ImpoSher
    If that were in the show the animators have too much detail to do for a background object, itd work for one of those close up highly detailed bits. But it it were in tbe show itd be WAY more simplified. But for one of those detailed close up shots this is a really good logo!
  • @nice937
    Thats insane I really like it. I'd love to see Don't starve logo next. It has own specific style.
  • @Itzdestiinyy
    I recently found you channel and I love it. It’s exactly what I’ve been looking for in regards to packaging and creating your own mock-ups!!
  • @TheSfelex
    not only your videos are extremely interesting and fun to watch, but also i learn a lot even after years in design. Amazing work mate amazing!
  • @kpapple
    Awesome. I love watching your videos to see your thought process on everything. Can't wait to see more of this series.
  • @saladking4758
    Have been binging these videos like crazy, Thank you for these videos Brandon! They are a delight to watch and learn from.
  • @StevenCornfield
    This was great. You did a phenomenal job on the design of all of this.
  • @mbrown521
    3:24 “and because we gave these letters a stroke”🤣