RIP Mercedes? BMW's Flawless Victory with the New 7 Series i7!
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Published 2023-09-14
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This is #BMW’s 7th Generation of #7Series, aka G70 - and with that nice symmetry comes the biggest change - a fully electric version available from launch, in a design that’s the same as the combustion version!
And in generation 7, certainly in the #electriccar, the BMW has finally beat Mercedes’ unattractive offering in the EQS. And it’s not a simple beating, it’s a full on massacre. How? I’m going to show you every detail that makes this car a hugely attractive luxury car in both standard version, and how it can be a Rolls Royce level ownership prospect thanks to the 28K ultimate package on this car. Then, the way this thing drives thanks to the tech hiding under this blocky body - one thing that we will have a moan about!
BMW have taken a different direction to their rival in the march to diversifying their line up with electric. Look at both the i4 and the new 5 Series - both cars that look identical to their combustion counterparts, so you choose what your powertrain is — not sacrificing your taste in design for an aerodynamic bar of soap
Same is true of the 7 Series - though, design isn’t perfect. I mean it’s not EQS ugly, and it looks much more like a Rolls Royce, a big old boat. But still hard to love.
It’s longer, wider and taller than the predecessor model - but with a much more luxury focus than ever before. We have crystal headlights with Swarovski, bmw iconic glow grille, auto doors, a cinema screen — this car is insane!
The Car is built in Dingolfing plant - where electric and combustion are built side by side. It has standard-fit two-axle air suspension and the optional Integral Active Steering - rear steering up to 3.5 degrees. Our car has active roll stabilisation function, included as part of the optional Executive Drive Pro, now uses a 48V electric motor.
Our i7 today is the XDrive 60 M Sport Pro - with 544 BHP, 4.7 secs to 70 and a range of 387 miles. Base price is 110k, and there’s no equivalent available at Mercedes.
I’ll also cover the xDrive 50, crazy M70 XDrive, and the plug-in hybrid. (and the USA and China mild hybrid combustion variants in both petrol and diesel) And we will also go over the different trims, like Excellence Trim, M Sport and M Sport Pro and even the Two Tone Paint Work.
The best part though is the £6000 Individual “Gran Lusso” interior and the £28,000 “Ultimate Package” — with the famous 31.3inch folding BMW Theatre Screen, Bowers & Wilkins crystal speakers, and executive recounting rear seat!!
There’s so much to show in the interior, like the automatic opening doors, the M Sport Boost paddle, the amazing My Modes ambient lighting… way too much to write here!
So instead you have one of the biggest and longest RBR videos every to go over it all. :)
Up next on on RBR is the new CLE 450 Drive and MUCH MUCH More!! Subscribe to support us and see them first. :)
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Driving disclaimer:
Please note all driving shots have been filmed either by professionals in a safe environment, or sped up for dramatic effect, or on closed roads. Please drive safely
All Comments (21)
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I've driven one, despite its bigger size and long body, the throttle and acceleration is insane!
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Brilliant video! It needed that length and I sat in one exactly the same in a showroom 2 weeks ago. It blew me away and I’ve had a few 7’s before. BMW are killing it right now.
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I currently am an intern at BMW and I am surrounded by tons of them every day (where you ask yourself: what is weirder - seeing so many of them in one place or getting used to it?) and I must say that I really like them. I was sceptical at first with the first images, but they are basically Rolls-Royces in BMW clothing in terms of design. Massive presence, but very suitable for the stately luxury experience they are. The previous gen was quite weak if you see them both together, it was not modern and expressive enough. They nailed it with this one, and in terms of tech and driving as well as it seems from all the reviews I saw.
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Love it. Design looks Manly to me, not ugly. S class looks soft. I would say "Muscle-lux ". Rode in this @the Chicago auto show... niiiice!
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Every one reading this, please like this video to get RBR to more viewers. its fuckin criminal that he only has 354k followers. You have the best car content on YouTube. You cant beat the editing and special effects. Plus he give you the comparisons you want to see. ❤ from Ft Myers FL. Keep up the great work bro
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It’s not a flawless victory when it looks like that. Shocking design.
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Funnily enough, BMW would rather you not press the circle to open the car door automatically. That's actually the sensor and they say you can damage it. Also the reason some reviewers were complaining about the slowness of the doors opening, they were blocking the sensor with their fingers. They would rather you press on the corner where the light is. Circle sure looks like where you would press though.
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The only sound in braking was your metal water bottle hitting the console 🤣🤣🤣❤️
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So right, Raz, when you mention it is wonderful “under the skin” because that exterior is very challenging to appreciate.
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Extremely packed with tech!!! Nice to see the detailed insight.
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Wish they would integrate the screen into the design vs. just slapping it on the dash.
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Owned the 23 760i version for about 8 months. This car has countless luxury and high tech features in and out and has a great ride but just too large for my taste and the braking takes a hit because of the amount of weight. Still an awesome car but I recently sold it for a Mercedes GLE 63s. I had no idea that Mercedes was so far behind in technology when it comes to user interface. I used to just grab my phone and that was all I needed to drive the car , open the doors and even remotely park the car. Now all I get is keyless entry which was available in 2010 in most cars. There’s not even remote start on the key fob! BMW also has the best leathers as well. I don’t know about quality for the whole line up as this is my first and last Mercedes purchase but, I haven’t been able to drive the GLE 63s since I drove it off the lot because it was found to be missing a bunch of parts from the factory including a catalytic converter and turbo clamps. The exhaust leaked into the cabin. I’m guessing that the products from Mercedes that are made in Germany are better quality but Mercedes could take a few lessons from BMW. Pissing me off just typing this.
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“Dad can we keep it?” Brilliant 😂
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Excellent video as usual! My wife was walking by while I was watching it on the television just as the rear TV was coming down and she was like wooow!. Proceeded to sit down next to me and watched the remainder 🤣
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Are we witnessing Mr AMG slowly morphing into Mr BMW? What a time to be alive...
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BMW 7 series has always transformed the plus size luxury cars market. I remember back in the late 80s early 90s when the drop the V12 in the 750il Mercedes and everyone else went back to the drawing board, I’m not saying the 7 is better because I have a 2012 S65 AMG and that’s a difference type of car,Back in 2003 bmw change the game again too with E65. BMW nowadays is at its Zenith and will continue too
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36:28 That’s the THX studio sound effect!
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Can you imagine in 15 years when this a reasonable price, but nobody can afford to maintain them! Sad but true
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LOL that Raz video bomb appearance. Sorry fell behind on your videos bruv :) Guess I'm not surprised that you loved this on it's own but not surprised about your take vs the EQS haha. Yes, still enjoying and loving my i4 - good to be a part of the iFamily hehe. Yeah not a fan of the split lights, does look better on the X7, but yeah love the luxury touches - aww that was a great reaction from the kiddos!
