erewhon hauls, ozempic, and chefluencers

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Published 2024-04-30
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written by Mina Le
edited by Charlee Reiff

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➤ SOURCES
From Haute Cooking to Fast Food Chic: The Pairing of Food and Fashion by Melissa Marra-Alvarez
Haute Couture, Haute Cuisine by Elizabeth Way in Food & Fashion (2022)
Hippy to couture: Slow food fashion and fast food fashion by Adam Geczy and Vicki Karaminas
Food Power: The Rise and Fall of the Postwar American Food System by Bryan L. McDonald
The Omnivore’s Dilemma by Michael Pollan
Avocado Toast and Blonde Salad: Critical Perspectives on Fashion and Food on Instagram by Monica Titton
Don’t Eat That: Food, Fashion, Dieting, and Disorder By Emma McClendon
www.voguebusiness.com/fashion/to-gen-z-food-is-the…
core.ac.uk/download/pdf/213512432.pdf
www.bbc.com/culture/article/20191007-why-are-the-f…
www.vogue.com/fashion-shows/fall-2020-ready-to-wea…
“The Fabulous Market for Food,” Fortune, October 1953, p. 137
“Fill Your Easter Basket with These IGA Savings,” Lewiston Daily Sun (Maine), April 8, 1955, 9.
philau.digication.com/greenhistory/Organic_Revolut…
www.erewhonmarket.com/about/
www.mckinsey.com/~/media/mckinsey/email/genz/2024/…
www.empowordjournalism.com/all-articles/erewhon-ma…
www.thecut.com/2010/09/terry_richardson_carine_roi…
www.esquire.com.au/food-drink/rise-of-hot-male-che…
www.viksbusycorner.com/p/hot-people-eatand-cook-ap…
www.independent.co.uk/life-style/tiktok-nara-smith…
www.cartoonshateher.com/p/friendship-ended-with-bo…
www.nssmag.com/en/lifestyle/35205/haute-cuisine-ha…
www.voguebusiness.com/fashion/to-gen-z-food-is-the…
fashionista.com/2016/03/bella-hadid-and-pizza-fore…
web.archive.org/web/20150808000744/https://i-d.vic…
www.seventeen.com/celebrity/news/a34702/bella-hadi…
www.toronto.com/things-to-do/lily-donaldson-victor…
www.theguardian.com/lifeandstyle/2018/nov/22/victo…
The Diet’s the Thing,” in Vogue, September 15, 1913, Vol. 42, Issue 6: 108.
digitalcommons.georgiasouthern.edu/cgi/viewcontent…
www.thecut.com/2010/09/terry_richardson_carine_roi…
www.cnn.com/2023/10/05/investing/ozempic-food-comp…
www.wsj.com/business/ozempic-impact-snack-food-com…

0:00 - intro
3:57 - food as luxury
7:27 - the food system
14:43 - the rise of chefluencers
22:02 - brandification
30:30 - conclusion

All Comments (21)
  • @originaozz
    The last bit with the rise of Ozempic reminded me of a scene in The Hunger Games where the capitol citizens feast on extravagant meals only to gag it out to stay in shape. All that while everyone else is starving.
  • @b6yce
    I always thought that post lockdown , that Rich people now use food (and an abundance of it) to show their wealth. for example Kim Kardashian using REALLLLL fruits for home decor.
  • @pixiequeer
    with regard to the male chefluencer -- cooking is regarded as "women's work" until it comes to the professional sector. women struggle to gain prestige in kitchens, and it is mostly men who are famous chefs. similarly to teaching, where it's "for women" until you get to higher education, where the archetypical professor is assumed to be a man.
  • @scipio7376
    I feel so bad for the foods that those tiktok chef men violated. 😭😭
  • @sanj2053
    Babe wake up, new unmissable long form essay on moments of culture by miss ma’am just dropped!
  • @pootoobaby738
    The Ozempic trend makes me so fucking mad because it's affecting my mother. She has diabetes so her doctor recommended giving Ozempic a try, and her prescription kept getting flagged so the pharmacists weren't allowed to give it to her. When she with her doctor were finally able to convince whoever accepted or denied patients that yes she does in fact have diabetes and will use Ozempic for its intended purpose (I think the insurance company?), there's a shortage so she can't use it 😂I have to laugh so I don't lose it every time I see someone openly talk about using Ozempic as a dieting drug for themselves. My mother just doesn't even bother anymore and gets her go to insulin.
  • Partner of a chef here: although the romanticizing of cooking/being cooked for is lovely (and very helpful for when you’ve had a busy day), most of this content conveniently glosses over the fact that chefs work super long hours (often very late and over weekends/holidays) in hot environments for 10+ hours on their feet, with sometimes no breaks for meals themselves or even to go to the bathroom. One of my favorite parts of the Bear was in episode one when Camry comes home after a shift, haphazardly makes himself a PB&J and immediately falls asleep, because THATS more realistic for a typical night as a chef.
  • @aaamena
    'I love being Asian' and that CACKLE and head thrown back NEED to be a meme or else there was no need for memes to have been invented
  • @teadrinker214
    i think fashion as an industry has always been obsessed with what celebrities and models are eating—models used to pretend they ate hamburgers and fries like everybody else, and now they're showing off their "organic," "clean," and "natural" food that likely isn't that all that much healthier than any other fruit/vegetable heavy diet. and we're dealing with the growth of orthorexia as a eating disorder, more and more people are convinced they have to have the appearance of a perfect luxury diet along with the appearance of a luxury life. and like most ways class differences shape consumerism, we've created a two-tiered food system, one for wealthy or upper class people, and one for poorer people. and the proliferation of aspirational wealth has also created an aspirational diet.
  • @a.mckenzie1940
    Re: cooking thirst traps. Interestingly, while home cooking has traditionally been performed by women in NA, paid cooking (professional chefs etc) is still considered mens work. There are more men than women in professional kitchens to this day. Obviously that doesn’t account for people’s perception of the profession, though.
  • @marygem
    When visiting France, I learned that the 14th, the Sun King, had Versailles designed so that he could be seen in the sun all day by moving from room to room as the sun moved. 😊☀️
  • Erewhon was basically was another case of "overpriced-stuff-with-questionable-quality" situation. I saw food content creators reviewed that the only good things were the smoothies, but the food was straight up flavorless LMAO.
  • As a Canadian, food is a really hot button topic right now. Prices for food have never been higher, and a major grocery store chain is even being boycott starting this month. I feel like the current cultural obsession with food is similar to other wealth signifiers. It’s aspirational to the masses, and a flex for the rich. I think knowing as well that many of the ultra rich, and ultra thin, are not even really eating that food ads a layer of fascination and contempt.
  • @RyneKlym
    As a woman who has worked in the kitchen industry it is one of the many things in the world that are "women's job" until money is involved... being a women trying to make it not just as a professional chef, but just in a regular kitchen employee is choked full of sexism. Men cooking is not sexy to me, it's just bad memories of sexist egos
  • @grace.1123
    Mina I so genuinely mean this, as someone who works in higher Ed administration at an Ivy League, you would be an AMAZING Ph.D student
  • @eduardalima3608
    in Brazil we have street fairs everyday where we can buy fresh vegetables and fruits for a cheap price, its very common and also a cultural thing - go to the 'feira' (street fair) is part of our week. food shoudn't be a luxury, especially healthier food. our access to natural ingredients is probably one of the best things about being in the global south (no that everyone is allowed to eat properly - we know how capitalism works down here)
  • @485OCEAN
    "im not like u bitches" I SCREAM LAUGHED AHAHAHAHAH
  • @evawang5745
    the « sexy » chefluencers make me wanna wash my eyes with bleach LMAO Great video and essay as always ❤
  • @MeepsNcheese
    The portion on Nara Smith was much needed, and changed my mind on her. Perhaps it's not that I dislike her content, but it's how she's been weaponized