Seth Godin: Quieting the Lizard Brain
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Published 2015-11-06
Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.
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About Seth Godin
Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
About 99U
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All Comments (21)
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14:00 Key - getting your lizard brain to shut up long enough to overcome resistance. 15:15 The hardest part is getting started. 15:55 Make a rule - if you start something, then you finish it. This implies that you have to be extremely selective about what to start. Have all possible arguments with the lizard brain in the beginning. But once you start, no arguments at all. Only doing. My Learning from 15:55 You do the thinking in between iterations(after they are over), not during them. Execute ruthlessly after starting. Iteration->Reflect->Iteration->Reflect->Iteration->Reflect Set up OKR system to measure progress
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He's brilliant, present and humble. What a gift. Thanks for posting.
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Basically know when to do something and when not to do something, because when u choose to do something, attack all the way to victory
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the book is: "Software Project Survival Guide" by Steve McConnell
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Thank you. Seth Godin is a Guru.
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Everyone is creative.... you need to ship. Excellent advice.
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This is one of the best motivational speeches ever. If you like this talk, then watch Mel Robbins's TEDx talk called "How to stop screwing yourself over."
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I think this video will help me further in life than anything I will ever learn in school. Thank you Seth <3
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I've received a better education on YouTube than I ever did in School.
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One interesting thing about pharmacology, Most stimulant medications actually suppress the lymic system, they allow for a much smoother mind. In bi-polar, the limbic system is in overdrive constantly. Causing the high ups and downs associated with it. Where as Anti-Social Personality disorder Aka Psychopath show signs of a damage or poorly working limbic system.
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I'm going to finish it! Thanks Seth pour cette conférence inspirante!
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thank you Sir Godin !!!!
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Perspective (knowledge / enlightenment) -> Perception (Ability to understand) --> Practice ==> Progress Fearfulness --> Emotionally embracing fear (Unlike, machine or just do it) --> Moving forward with fear (resistance) on your side --> \ Learning deeply in a way that makes you feel extremely insecure --> Practice --> Developing Competence --> Leading to Confidence --> Desired Results
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Ship on time and on budget. By shipping when it's done or if any one of the prior things run out. Lizard brain will come up with reasons. Therefore take the time initially to think and plan. Once you start, you will SHIP at all costs. Try getting ideas and breaking your idea initially and early on, not near ship date. As long as you ship/finish things you are making progress.
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This is best video I liked so far regarding how to start a project/study/task or any thing. Where and when to quit. Watch with caption, if you found accent hard, slow down speed.
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I love this - just keep on shipping, start thrashing early, get it done!
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Absolutely Incredible
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Great, compelling video with an insightful message.
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The customer could not give a shit whether it's a 2 or 4% shade of something. All that nit picky stuff at the end ruins the fun, blows costs out and wastes time. Agreed 100%.
