Does Your Startup Website Pass The First Impression Test? | Design Review

Chapters (Powered by ChapterMe) - 00:00 - Coming Up 00:24 - Intro 01:04 - Artisan AI 02:52 - Bottomless 04:44 - Using animation to draw attention and become more memorable 06:07 - Cloudthread 09:21 - Integrated Reasoning 12:27 - Kapacity 14:21 - Rollstack 15:18 - Design Rule #1: Don't Make Me Think 17:30 - Ampstem 19:12 - Bert Labs 19:57 - Why Google deprioritizes websites with heavy load? 20:38 - Outro

What's your strategy for making a good first impression with your startup website?

The bottomless website made me think it was a grocery delivery system that never runs out of an item so you can keep ordering without the sad out of stock notification from other grocery ordering sites. I don’t think I ever heard from a regular person to refer to their supply of stuff at home as stock. Maybe say “ never run out of stuff with automated reordering” or even give a good descriptive name to what your process is “smart scale?” The nature of the business also allows for some comedic relief opportunities which can actually make people relate or remember the time that they reached for something and it wasn’t there.

When you click on a YouTube recommended video and... whoe, that's Aaron Epstein! 😀 What's up, my man!

Very interesting! Thank you for sharing your insights on different websites, it actually helps us understand what we can do better on our website!

note to self buy dont make me think by steve krug. and one new thing i learned was that you have around 5 seconds to capture an audience and if most of that is spent on page loading thats time lost. prioritize load time and then capturing them afterwords. also update the tsc website as soon as you can remove all images and stick to gif based videos on the theme of the website so the load time is faster and animated at the same time. must get done 1 month after SHS

Very useful feedback, Zack and Aaron! Thank you. - Nate from Rollstack.

Great insights on website first impressions! To add to the discussion, remember that the unique value proposition (UVP) should be crystal clear within those first few seconds. A/B testing headlines can significantly optimize this and increase conversion rates.

When I deisgn a website for startups, I always make sure that Above the Fold (without scrolling) information is very clear, simple & engagaging. So that target audience can resonate with that in just seconds. I avoid complex copy, distracting colors instead I prefer using simple high quality graphics that clearly resonate with primary goal of this website. Call to action should be very clear so that user can understand their next steps whether it's signing up, book a demo, watching a video or request for more information. Additionally it should load very fast & support mobile experience.

Great examples. Would love to hear a discussion about relative importance of things like taglines, copy, imagery, animation. It seemed that you both reacted favorably to minimal, yet descriptive examples. Kind of a goldilocks middle.

We’re launching a completely new website in 6 weeks with a stronger focus on Ava, our AI BDR - stay tuned… 🤠

More sites should use hand drawn illustrations as their front page material. AI stuff and stock photos and illustrations are boring at best. Show me some simple and clean hand made art. That will impress anybody.

Are fancy graphics actually important? Do they actually drive more sales? Or is it more the copy/text on the page that drives sales?

i know first priority should not be design at least for startups but it should be how effieciently and really you diffrentiate your self from others which is innovation!

I'm a simple guy i see a new video on YC - i click

Have a look at Servcy next time please : )

yep, five seconds are crucial to make somebody stick around, short headline is essential

Next time do mobile review design as well Lots of times the design falls apart on mobile and, depending on the product, most people will visit from their phone

third! it's just 1 and 2 and 3

Love yc but what this video should be about: “Do we know the specific problem you solve for customer” after a 3 second glance