The Battle of Icons: Why Porsche is Suing Singer

Singer are not diluting the brand they are promoting it. Porsche should be doing the same thing with the original cars.

that's the equivalent of writting a love letter and the girl reporting you for harrasment 😂

This is just legal CYA from Porsche. If you don't defend IP you lose the right to it. My suspicion is that Porsche is happy to have Singer do their thing, but needs a case and settlement on file in order to protect its IP from other parties.

If Porsche are worried about brand dilution look no further than them becoming EVs. They should take the EU to court.

The Macan has done more damage to the Porsche brand than Singer ever has...

Dilution of the brand?! Porsche already did that when they started building suvs

Ruf has been modifying and improving Porsches for 4 decades. The only difference between Singer and Ruf is Ruf registered themselves as an auto manufacturer in Germany at their outset. They get bodies in white and engines from Porsche and go crazy from there. This might give Ruf the unassailable position of being a manufacturer while singer is legally an infringer. They both do the same thing but have different legal status.

Like RUF, Singer just needs to take the Porsche logos off their car and call them Singers, with a Singer badge. Solved.

RUF aren’t allowed to stick Porsche badges and names on their cars. Porsche are entitled to defend their brand. They already got the brand removed from the All-terrain competition study.

Porsche is mad they didn't think of developing a program like this before Singer did. They didn't think, 13 years ago, there was a market for bespoke, retro-designed 911's starting at £350k (now £750k). Boy, were they wrong.

Just something else to consider: Porsche has a massive division called Porsche Classic. Singer is literally buying up every 964 coupe possible (c2’s and c4’s, alike), simultaneously driving up the prices of 964’s before theyre “singer-fied.” Porsche’s probably not happy about that, bc once they get “singer-fied,” mechanically, Porsche Classic loses any future business with owners of these older machines. Personally, Singer isn’t my “thing” at all—and I’m the biggest Porsche fan that I know. But just my two cents, here.

They should distance themself more clearly as a modifier company. They do surf A LOT on the Porsche brand and name

Porsche has actually trademarked the profile of the 911. It’s even acted as a logo on their letterhead. Trademark owners must protect their intellectual property, otherwise they risk losing it. They could issue a trademark license, for a fee, which is what may actually happen.

Probably to do more with removing Porsche badges and replacing them with Singer badges. Same situation with the Purrari.

So how about Gunther Werks? The next one to be sued?

Isn't there a limit to how long IP exists? Even the latest 964s are now 30 years old. Porsche no longer produce it so how can they claim dilution of the brand? It would be arguable that the vehicles that Singer produces are more on brand than the SUVs and EVs that Porsche is now producing.

So... years ago, PORSCHE took legal action against SINGER saying that the company could not create a product that would confuse the market into believing it was a SINGER product, and not a "PORSCHE 911". SINGER and PORSCHE arrived at an agreement whereby any marketing of the SINGER product must be described as a "PORSCHE 911 reimagined by SINGER Vehicle Design". At the same time, the SINGER badging on the car was reduced in size/prominence. So... for PORSCHE to now raise a legal case saying SINGER can't have prominent PORSCHE badging on the finished product makes no sense. I think the commentator here is just playing guesswork, and that we need to wait for real details.

I'm surprised it didn't happen sooner.

I believe this came about because of the singer safari in comparison to the Porsche Dakar simply because Singer did it better and that is a threat to Porsche sales of special edition and heritage edition cars which are insanely profitable for Porsche and if people of means start to believe if you want a SE or a HE Porsche it’s better to go to Singer due to their insane attention to detail and building the car around its owner at that super high price point

Porsche needs to bring Singer in-house, similar to MB does with Maybach, AMG, or even Brabus. They look childish fighting over the same girl!