ULTRA DEFINITION | 10•10•10

ULTRA DEFINITION | 10•10•10 |

Published 2024-07-18

Transcontinental Race Edition 10, 10 years of MASON Cycles and 10 years since Josh Ibbett first attempted the TCR.

For his next attempt, in 2015, he was riding a MASON Definition. Josh went on to win the #TCR2015 setting our #FastFar course and marking the start of a successful and inspiring partnership that would lead to many adventures, challenges and inspirational achievements over the next 10 years.

Josh’s journey is intrinsic with the journey of MASON. His friendship and achievements have helped to inspire, develop and test many of the #FastFar models that have built our brand into what it is today.

“The Definition is the bike I’ve probably spent the most time on in my entire life…”

Josh won the #TCR2015 onboard the first version of our Definition and he’ll be returning to #TCRNo10 riding the latest V3.

After riding tens of thousands of miles on every version, and helping to shape, inspire and define this iconic MASON model, this is the machine to help give Josh the confidence inspiring performance and endurance he’ll require to be at the sharp end of the 4000km Transcontinental Race.

TCR Edition 10 means something very special to us, and to Josh it has powerful significance and meaning for many reasons.

This is one of the most gruelling self-supported ultra-endurance cycling events in the world. Spanning the breadth of Europe, it challenges riders to traverse the continent from west to east, covering approximately 4,000 kilometres. Riders navigate several fixed parcours where they must stop and register along the way. The TCR is renowned for its demanding nature, requiring participants to cover a wide array of terrains, climates, and altitudes, all while being completely self-sufficient.

The Definitions custom Deda tubing, refined geometry and optimised detailing, makes it a true all-road endurance champion, ensuring confidence-inspiring comfort and speed over varied surfaces, from light gravel to alpine roads, even when fully loaded.

The V1 Definition that Josh rode to victory in 2015 has since undergone two iterations of updates, and as we celebrate our 10th anniversary, we’re thrilled to see Josh take on this epic race once again, riding the latest iteration of his beloved Definition, assembled and race-tuned here at MASON Barn.

TCR Edition 10 Starts July 21st 2024. We hope that you enjoy this short film and please stay tuned to our MASON channels for updates as Josh prepares to embark on this tough, challenging and meaningful journey across Europe.

GO JOSH!

Josh will be riding the latest Definition, equipped with:

Sram Force eTap AXS 2X 12-Speed Group-set
@hunt.road @hunt.beyond Hunt Sub50 Limitless wheels
@hutchinsoncycling Challenger tires
@ridededa Jet One Clip-On Team aero bars
@ridededa bars & stem
MASON Penta seatpost
@enduro_bearings

#TranscontinentalRace #JoshIbbett #MasonCycles #TCRNo10 #MasonDefinition #FastFar #DecadeOfDetails

Shot by @obmedia_