Consumer Startup Metrics | Startup School

Y Combinator
Y Combinator
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Published 2024-01-06
In this episode of Startup School, YC Group Partner Tom Blomfield dives deeper into the metrics that matter most for consumer startups. Tom discusses paid and organic user growth, unit economics, net promoter scores, and the "magic moment" in your product that is most important to track.

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Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro
01:00 - Growth Rates
01:24 - Organic vs. Paid Growth
05:27 - Cannibalization
06:21 - Paid Growth
10:59 - Unit Economics
17:04 - Net Promoter Score (NPS)
20:23 - Recap
22:14 - Outro
All Comments (21)
  • @ycombinator
    What startup concepts would you like to learn more about?
  • @tebe652_
    What a gem!! More consumer, please. More Tom Blomfield.
  • @lauram14
    I've watched this video three times, and each viewing has revealed something incredibly valuable. It really made me priorize about strategies to make my future product go viral and how to effectively build a supportive network around it. We need more content about consumer please!
  • @chapterme
    Chapters (Powered by ChapterMe) - 00:00 - Intro 01:00 - Growth Rates 01:24 - Definition: Organic vs. Paid Growth 01:44 - Virality and Network Effect 02:44 - Metcalfe's Law 03:32 - What are the shareable moments? 03:59 - How could my product get better with more people? 05:27 - Cannibalization 05:50 - Fraud 06:21 - Paid Growth 07:33 - Keep records of where each user came from 08:24 - CAC measured to an active, monetized, retained user 08:59 - Consumer Companies Split of Organic vs. Paid Growth 10:59 - Unit Economics 11:22 - Example: Variable Costs at Monzo 13:25 - Scaling negative unit economics is very dangerous 13:48 - Net Dollar Retention 14:31 - How often would a good customer typically be using this service? 14:58 - Magic Moment 17:04 - Net Promoter Score (NPS) 20:23 - Recap: Consumer Metrics 21:43 - Final Warning 22:14 - Outro
  • @cieliczka
    As always, an excellent, to the point, video. Thanks!
  • @dtw2yyz
    This video was excellent, thank you.
  • @makecodework
    it would be much better if you talked about the nuts and bolts of what you used to collect and visualize these metrics as getting that right TODAY will be better than knowing what to do tomorrow
  • @richban100
    woah! the difference between in app virality and ad marketing!