Get that BRIGHT COMMERCIAL LOOK

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Published 2020-05-27

Watch this video to see how to get the commercial look...or at least see how we screwed around all afternoon. TV commercials are our bread and butter. We usually shoot local ads in Arizona but we also have TV ads airing all over the US.

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Whatever you do…

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🧳Awesome Camera Bag -Portabrace Case → geni.us/ogui
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🎥Our NEW Camera - Canon C500 MKII →geni.us/o7l8SA
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📷Canon EF 100mm ƒ2.8 Macro → geni.us/221F6lY

———DON’T GET CAMERA SUPPORT———
🔺Gimbal - DJI RS 3 Pro → geni.us/Ab0c
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⚡Aputure 300d ii → geni.us/HBuZz
⚡Aputure MC → geni.us/fDmnzN
⚡Aputure Nova P300c →geni.us/ZqLbe
⚡Aputure Nova P600c → geni.us/Dzi8D
💡Amaran T4c Tube Light → geni.us/npWB74
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———DON'T USE———
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PS: Some of the links in this description are affiliate links (actually most of them are) and we get a small kick back for them… so don’t use these links. Thanks!

00:00 Dont Subscription Add
00:43 Intro
01:15 Find Your Frame
02:29 Setup Lighting
02:59 Camera Choice
04:05 Lets Talk Lighting Again
05:25 Second Mock Ad
06:05 Motivated Lighting
06:53 Exposure
08:15 Sharpness
09:39

All Comments (21)

@Landonlacey10 4 years ago

Honestly, this is my favorite channel right now
@HyperShift 4 years ago

Thank you for actually making this look like a real commercial not some b-roll montage.
@EpicLightMedia 4 years ago

For those wondering how we captured my perfect audio in the house while I was talking about lighting... we used a toilet paper roll. For post processing we placed the roll in a bowl of warm water and sloshed it around.
@meirchaimo6960 4 years ago

I really don't want this style of video to become too trendy.... Whoever is watching: Please don't tell your friends about this channel! I'm joking but I'm also not! Love your style; fresh not "trendy"and to the point! Kudos!
@SuperBram77 4 years ago

After “accidentally” clicked the Skip Ad button, Aight, Imma head out Potato Jet is waiting for me
@AlexMcDaniels 4 years ago

This humor is hilarious!
@SidneyDiongzon 4 years ago

Dude. Your channel is gonna blow up. AMAZING CONTENT!!!
@mineralsound 3 years ago

The only thing to note here (which was touched upon in the video) is that you will need a massive amount of light to compete with the daylight coming through large windows. Here they're using 2x Aperture 300s, which are roughly equivalent to a 1K HMI. That's a lot of light! Alternately you can choose a tighter shot and move your light source in closer to the subject. Just be aware that you won't be able to pull this off with a 20W LED panel.
@filipeko1991 4 years ago

loved it! and tip with closing down apurture for close up love it! thanks
@stevenuseda6317 4 years ago

Lol you guys got me with the intro and the skip ad button.
@matthewnguyen37 4 years ago

I've been looking for this sort of content. Lighting is so important, thank you for this! Keep 'em coming!
@bnnett 4 years ago

I don't understand how 41 seconds of this lady telling me not to subscribe made me subscribe. Really not what I'm used to seeing on YouTube.
@RickValasek 4 years ago

Love the "Ferris" ending..."Why are you still here?"
@alecmuellervisuals61 4 years ago

Epic Light Media is one of my favs on YouTube right now. You guys rock!
@BeyondPhotography 2 years ago

we are subscribed! and we WILL NOT unsubscribed! we are fans, Michelle!
@afti03 2 years ago

BY FAR my favourite video channel! Peter mckinnon talk too much without saying any thing. I'm learning here more than i learned from my arts college
@davidp158 4 years ago

It's great to see someone embrace bright, cheery, high key lighting for a change! Many shooters default to dark and moody "cinematic" (ha!) lighting for everything they shoot. That treatment doesn't fly for a lot of commercial and corporate work. The 7' umbrealla is a good alternative to a large diffusion frame. I can't fit a 4x4' frame into my car, but I could find room for a large umbrella when collapsed. Q: Was the lighting difficult for Michelle to deal with? Overly strong lighting can be really tough on some talent's eyes. She doesn't appear to be squinting, so I guess it was fine for her.
@fuckmyego 4 years ago

Forreal dude this is the best lighting channel i've ever seen. I've been trying to recreate this exact production look since i got my DSLR. Thank you~! Trying to make silly commercials.
@seanchen4439 4 months ago

This guy is really sharing industry know-how and real professional insights rather than just drawing attentions to get views with very few real content like many “YouTuber” do 🎉
@ManitMonsur 4 years ago

Hands down one of the best lighting videos out on YouTube. Thanks for this top notch presentation guys!