2024 Mustang Dark Horse | Why This Car Exists
435,133
Published 2023-08-01
#cars #technology #engineering
Index:
00:00 Intro
01:14 Words from the Chief Engineer - Laurie Transou
2:56 What is Mustang Dark Horse with Jim Owens
4:35 The Styling Change with Exterior Designer Chris Walter
9:52 Interior and Exterior Design with Josh Grenier
12:12 Explaining Touch vs. Physical with Ruth Vann
13:57 Big Screens...
16:42 The Question of Age
19:48 Mechanical Impressions
28:18 Driving Impressions at Autobahn CC
37:33 Final Thoughts
All Comments (21)
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We asked a focus group of people who can't afford the car how we should design it, and they strongly preferred "this".
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The only people I can imagine saying they prefer entirely screen based buttons have never lived with one. Everyone I know who has lived with entirely screens prefers the mixed style (buttons for climate, seat, and audio)
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So happy Ford went with dual screens and the innovative 10 degree cant towards the driver. I have a similar setup in my cubicle and after 8-10 hours staring at them I can’t wait to spend just a little more time looking at a similar setup on my commute home. Refreshing.
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The more i see those big screens in the new cars, the more i want the analogic tachometer and speedometer back.
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Very disappointed to hear the engineers chose tacky screens to target a "younger audience" that cant even afford this car in its base form.
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They reference the data a lot when it comes to user preferences, the one thing I’m curious on is if the data comes from people who buy mustangs or if it’s a general review board from within the company. I personally haven’t met anyone that says they like digital climate control versus physical
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I always take the story behind the badge design into consideration when I'm car shopping
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Can't wait to see some new content on YouTube with mustangs flooring it 100% while pulling out of Cars And Coffee events and hitting pedestrians, curbs and other cars. It's been a while.
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So great to see Silverback Jack back in his natural environment.
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I've said it elsewhere, but the reason you get this exceptional access to the engineers and designers is because you actually listen to what they say and tell their story. Please keep doing what you do and granting us access to the inner workings of the industry.
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Thanks to videos like this we can get some answers to what the hell were they thinking when they did this, i really appreciate that. Its interesting that Ford designers managed to capture so much of the current camaros design in the 'all new mustang'. I also old enough to remember the first time the car industry tried going to all digital guages in the late 80's and early 90's.. it didn't go that well. I'll be stunned if any of these new digital guages last more than 10 years without problems.
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As a Camaro fan... I have to say that this design direction was a good choice. Nice job, Ford!
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Mustangs engineer: “we don’t really have any prominent undercuts on the vehicle” Mark: cuts video to prominent undercut on the rear of the vehicle 😂
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As a Charger owner: I'm going to give one of these a hard look as soon as my credit recovers.
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Mark really knew his stuff during the mechanical impressions! He even lost weight!
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I was really hot on getting a Dark Horse but now as my savings get to the point where I planned on pulling the trigger I am cooling off because of the virtually all digital interior. For me this car has to be my DD for 10 years minimum and I just don't have that level of trust in the reliability of the screens. I am hoping that the Shelby that is said to be coming in another year or two will have a more traditional interior otherwise I will likely start looking at F-350 or something along those lines.
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There was a jaw dropping amount of discussion from the Ford employees about things that change absolutely nothing about the driving experience…
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No idea how those screens passed any sort of legit litmus test unless they only asked 21 year old influencers. At the very least make them shaped like gauges or something or maybe seamless under the dash but to just have them sitting there like an afterthought is a travesty. The issue with the styling approach on the inside is that it will quickly look dated because tech advances so quickly. The interior is a complete miss on this car.
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SO excited to watch this. Thanks you SG for routinely putting out such excellent content!
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I'm not going to write off this concept entirely, but.........the more companies that do this kind of stuff, the more thankful I am for how analogue my miata is.
