How Brands Use Anchoring In Advertising

Intermark Group
Intermark Group
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Published 2019-08-19
This video is about how brands use advertising and anchoring when selling products.

Anchoring is the human tendency to rely too heavily on the first piece of information offered, which then anchors our decision making. "Buy 2 get 1 free" offers often anchor our decision to buy 2 instead of 1 of something. When individuals are limited to buying 12 items they often purchase more of a product.

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#marketing #advertising #adpsych
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