How to Sell by Tyler Bosmeny

The best line of this video is " who will even take your call". As an early stage of start up with a minimum product, the percentage is about 1% for early user feedback/validation. Most of start ups fail within one year because of that- it's hard, psychologically hard especially if the founder hasn't done sales in his/her career... it's a trial .. yet, one thing can triumph over the fear/frustration- true passion and belief of their products. If you come out this becoming even stronger and more passionate with what you do, congrats! You already beat 90% start ups that fail within a year.

18:55 cold emails: Short, to the point, personalised, actionable, 20:55 conversations: Sales is about listening. (Number 1 advice). Best sales people are listening 70% time and are asking questions. 26:00 you need to have inhuman willingness to continuously followup. Just remember sometimes you have to remind them that you are still there. Being persistent is not rude if done in the right way. 27:30 small startup needs to figure out where to spend time and hence shorter sales cycle of yes or no will help you get more bandwidth for new potential prospects. 28:50 you need to have a agreement to propose first hand. YC has the open source sales template though it may require customisation. Don't give free trial but you can give them the term that if they don't like there money shall be refunded.

This is more useful than all dan lok videos combined!

Always nice to come back to visit Tyler's goldmine sales advice, when things aren't going well in our startup, but with this advice, each time you fall in sales you fall to a higher level than your last fall. Tyler, thank you so much if you ever read this comment, your impact has been global

Best sales advise ever received. Thank you Tyler and thanks YC.

Starts at 2:35

4years in and this is still super valuable. Thanks YC!

Great lecture, one of the best form all YC partners. Thank you Tyler. I literally changed an email following your specs and it worked, magically!!!!

One of the best videos so far...very informative. Educational videos about "Sales at startups" are under-represented out there. Thanks, YC

Superb as usual. More talks around sales, first traction etc would be super useful. Because we all know “sales fixes EVERYTHING” 👍

I just wanted to mention, on the Y Combinator website, the two doc pages for safe financing and sales are the same thing. - Different links, but with the same content. Thanks for the video's you all make, it really is nice to see such a wealth of knowledge!

Sales cures all. And this video offers great insight how to do it, I especially loved the part about flies vs elephants. Thanks, YC!

This video single handedly changed my priorities for the better, as it has so many actionable steps. I always knew how important it is to talk to people but now I know how to do it. Thank you!

Golden advice, very informative. Thank you ycombinator for making it public

Super insightful! Thanks for this video! Really appreciate the wisdom!

I am literally navigating through all these problems right now since we just started selling last month. This is perhaps the most opportune video that has shown up on my recommended list.

This was a great talk. I used to work in corporate sales at Pitney Bowes. I wish Tyler had come in to give this talk. Thanks for posting.

Thanks alot. Motivated me alot. I am stuck on sales and it gave me alot of answers.

flies vs elephants is something that'll stick with me forever. simplicity is the ultimate sophistication

Tons of great info presented concisely. All of these YC startup school talks are super valuable, much thanks!