How Casetify Built A $300 Million Tech Accessory Brand

CNBC Make It
CNBC Make It
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Published 2023-03-16
Casetify's personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn't always easy. Here's how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.

Produced by: Lauren Shamo
Supervising Producer: Jessica Leibowitz
Camera: James Goldman
Animator: Elham Ataeiazar
Reporter: Thomas Huddleston

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How Casetify Built A $300 Million Tech Accessory Brand
All Comments (21)
  • @LittleDraco
    So glad to see more and more JerryRig fans commenting here. We need more youtubers exposing scams done by Casetify.
  • @victorortiz6686
    And today we found out how they really did it 😂😂 federal law suits are no joke
  • @elbananas4818
    how? by stealing from dbrand and JerryRigEverything apparently.
  • @stuart2151
    This company steals other peoples designs and uses it for their cases. I hope they go down with the upcoming law suit from Dbrand and Zac
  • @Aku-pm8cp
    plus with the help of IP theft. Casetify going back to its roots of taking pictures to make cases, only this time it stole dbrand's pictures and put it onto its cases. I hope Casetify looses big time.
  • @WhatMACHI
    I feel like this video needs an additional discussion point around their blatant disregard for others hard work and theft.
  • @TLDRwrestling
    Casetify is over priced. They also rip off designs from others.
  • @zheil9152
    in before this ages like sour milk with their recent plagarism lawsuit
  • @Tattletale__
    Why am I not surprised that the company stealing designs is Chinese? There's a stereotype there, and it doesn't come from nowhere.
  • @normalgirlcvco
    As a older GenZ that grew up mostly Millenian I cannot see why would I ever spend that much in a case
  • @DCTag
    Company that steals artwork. Shameful.
  • @Grinder1965
    Pay 1200 for a phone... why not pay 60 for a case....
  • @MrAsH412
    Title should say 'How Castify scammed it's way'
  • @benjaelee
    Why does it feel like she's bragging that she bought a $68 phone case and a $52 plastic chain 💀let alone having 30 different cases wtf. she fr spent $2k+ on cases alone