The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions

Real value from beginning to the end. No fluffy talk, no "manifestation", no "you can be a millionaire in 48 hours" clickbait BS. Just pure value from someone who worked in the IT services industry.

Books she mentioned: 1. “The lean startup” by Eric Ries 2.“Positioning the battle for your mind” by Jack Trout and Al Ries 3. Jolt Effect by Matt Dixon

This woman is a prize. Best video on YouTube i have seen in years 🎉

It's always refreshing to listen to a true expert speak and drop heavy jewels from start to finish. I learned a lot.

An MBA class in a podcast! Congratulations on the show!

I’m going to listen to this every day for the rest of my life.

This is a true gem. April is really insightful and she's very clear when she's going from high-level POV to detailed examples. It's a very good interview.

Fabulous. High calorie infirmation. Helpful. Nice to see an intelligent interviewer who actually listens and supports the conversation without interruption to show themselves off like too many other podcasters who make it impossible to listen. Love how they take notes with a pen and a blocknote.

This woman is fire! She's a wonderful communicator, delivering tons of value! Thank you!

This woman is a genius. This woman is a true leader in the tech game.

This is the most genius interview I have seen in ages on YT.

That was a brilliant interview. The questions were excellent, the guest was articulate, obviously an expert and offered tons of useful insights with real examples. 💯

Don't think I've ever been more disappointed to get to the end of a youtube vid. I could have listened to another hour .. or more. Excellent everything. Thank you, have subscribed and look forward to viewing more past and future interviews.

This is a long interview but really a good real value I see there especially when I needed to confirm some on point answers to specifics-- I just refer to how you categorize it here. 00:00 - Intro 00:56 - Positioning, explained 14:56 - Why is positioning important? 18:49 - B2B vs. B2C positioning 27:12 - When re-positioning a product failed 30:40 - How to identify customer's pain points 32:44 - How to position a product on a sales page 36:15 - How technology has changed positioning 39:49 - How to evaluate product positioning 43:52 - Who's in charge of positioning at a company? 48:36 - On storytelling 54:44 - Should a company have a point of view on the market? 58:30 - Dealing with gatekeepers in B2B marketing 01:01:11 - Mistakes people make with positioning 01:03:30 - What schools get wrong about marketing 01:07:08 - Secrets of B2B decision-making 01:09:27 - On success So, thank you!!!

One of the most valuable 1 hr 12 min of my life

Great book called "Positioning," written by AL Ries and Jack Trout. A must-read for all marketers.

This Mom deserves a Nobel Prize ..Kudos to this channel for acquiring such knowledge from someone who knows what she's talking about..

Wow, the best 1 hour I have invested on Youtube for a long time. April Dunford, you rock!

This is the best interview I’ve seen in forever! Now a big fan of this podcast and April Dunford. We finally have concrete lessons!

More value packed into an hour than anything I've seen in a long, long time.