The Big Misconception About Clean Energy

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Published 2022-03-23
… I’ve been thinking about energy use all wrong.
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As long as most of our energy still comes from fossil fuels, we’re in kind of a trap. Using less energy is our only real option to slow climate change. So most of us have heard only one message throughout our lives: “Conserve energy. Because terrible things will happen if we don’t.”

That’s true. But I now think of it as “the stick” of climate communication - the way to get people to care about climate change based on fear and desperation.

I think it’s time to talk about “the carrot” - the way to get people to work toward clean energy based on hope and audacious ambition.

This video explains why, with help from my former colleague at Vox, Matt Yglesias. As renewable energy continues to get cheaper, as more and more clean energy technologies become more viable, we have an opportunity to look ahead toward a better future. What would you do with abundant clean energy?

Chapters:
00:00 We’re thinking about energy wrong
01:17 The stick: climate change
02:25 Why you’re taught to conserve energy
03:23 Why we should use more clean energy
04:36 The carrot: energy abundance
05:38 Why poor countries need more energy
06:39 Why everyone needs more energy

Be featured in an episode - upload questions for me to answer! www.dropbox.com/request/Edocsb2kErpueQ7F9T1Q

I tell different stories in different places:
You can find me on TikTok here for short, fun tech explainers: www.tiktok.com/@cleoabram
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You can find me on Twitter here for thoughts, threads and curated news: twitter.com/cleoabram

Bio:
Cleo Abram is an Emmy-nominated video producer and journalist. Cleo produces detailed explainer stories about technology and economics. She wrote the Coding and Diamonds episodes of Vox’s Netflix show, Explained, was the host and a senior producer of Vox’s first ever daily show, Answered, as well as a host and producer of Vox’s YouTube Originals show, Glad You Asked. She now makes her own independent show, Huge If True. Each episode takes on one big technology innovation or idea, explains what it is, and helps people imagine the ways it could improve the world we live in by answering one simple question: If this works, what could go right?

Sources and additional reading:
- “The case for more energy,” Matt Yglesias, Slow Boring: www.slowboring.com/p/energy-abundance
- “The world’s energy problem,” Our World In Data: ourworldindata.org/worlds-energy-problem
- “How Americans see climate change and the environment in 7 charts,” Pew Research Center: www.pewresearch.org/fact-tank/2020/04/21/how-ameri…
- “How to drive fossil fuels out of the US economy, quickly,” Vox: www.vox.com/energy-and-environment/21349200/climat…
- “Energy: Key Charts,” Our World In Data: ourworldindata.org/energy-key-charts
- “Why nuclear plants are shutting down,” Vox (previous episode I produced on clean energy dynamics):    • Why nuclear plants are shutting down  

Vox: www.vox.com/authors/cleo-abram
IMDb: www.imdb.com/name/nm10108242/

Gear I use:
Camera: Sony A7SIII
Lens: Sony 16–35 mm F2.8 GM
Audio: Sennheiser SK AVX and Zoom H4N Pro

Music: Musicbed

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Welcome to the joke down low (an idea 100% in reference to Answer In Progress’ awesome “joke below the fold” - I always scroll down to see them and always wanted to do this myself too):

What do wind turbines think of renewable energy?
They’re big fans.

Find a way to use the word “fan” in a comment to let me know you’re a real one ;)

All Comments (21)
  • @CleoAbram
    If you're seeing this video as "private" or if something happens and it stops playing, please try refreshing! There seems to be a publishing problem this morning, and I'm trying to fix it. Sorry, friends
  • @clintcarter5984
    I am 70 and for over five decades I've heard people say the earth has only 10 years left and it keeps changing every decade.
  • @dabass438
    No matter what the subject is, I’ll watch you discuss it because you’re so passionate about it that it’s quite interesting! You go girl!
  • @LVBRIP
    Our house is an example of this in a small way. We used to do everything we could to save energy for the climate, but this year to avoid being ripped off (which I hate) by UK energy prices, I've fitted lots of solar panels. Now on a bright day we run around looking for things to turn on, washing to do, it's all dried in the tumble dryer- and we export the maximum that the grid will allow us to. Will probably have to get a bit more careful in the autumn though.
  • @ahmadbinqasim68
    The last line kinda cleared it up for me, "the goal isn't less energy, it's more, and we can only have more by going clean"
  • @bryceyoung1033
    We’ve had the answer for a long time, nuclear energy. We need to re access how sustainable it actually is
  • @jimoliver1954
    Your passion and ability to explain things throughly in an entertaining manner is amazing. What a welcome relief from the 24/hr news cycle.
  • @damianabbate4423
    While i totally agree with clean energy, Javon's paradox always seems to pop up. We no doubt lead excellent lives because of energy. But there is a point where it becomes cheaper, easier and less polluting but all we do is end up using more of it. Conservation is important. Living with an energy budget isn't a bad thing considering human nature.
  • @brokkoliomg6103
    For me, the genre of Solarpunk has given me a huge chunk of this mind shift and positivity (the carrot) to see a much better future, if we fight for it. Besides, doomerism doesn't lead us anywhere and only supports the forces interested in maintaining the status quo, which are mainly fossil fuel companies of course. So yes, we all should be looking forward to a future that we want to see, one that is bright, just and sustainable.
  • @barrycarter7274
    So, as a south African I have a slightly different perspective. It's a bit of both. We do need more energy to bring up more people to a comfortable middle class lifestyle with ovens, fridges, microwaves etc. But, in America you have these huge refrigerators that you honestly don't need that are a waste of energy and waste of food as just one example. It's making things more efficient where possible and changing people's mindsets around wasteful usage as well as redirecting that same energy to awesome projects like urban farming or salt water desalination. There are still so many areas where we can improve and reduce before we even get to using even more energy. For example if you have better laid out cities and towns then you can walk to work/shops instead of drive. Those are efficiencies that have to be taken into consideration as well.
  • @GrahamRead101
    You are so right. Take my own country, the UK. Far from fixed, but in 2003 5% of annual electricity production came from renewables. Today ? (2023) - 46%.
  • @liferethought
    This is what I’ve been saying for years! The future is so bright, but requires major collective action now!
  • @94heidelberg
    I agree with the idea of promoting a positive vision of what could be, but i strongly disagree with the fact that we have to aim to consume more energy. The "renewable" energy is also based in non-renewable materials, which required a much more complex energy network to be stable, has a strong impact in the environment and increases other problems such as land use conflicts. We need good positive stories, but we also need to acknowledge the necessity of finde an socio-political alternative to the neoliberal centralized government that rule the majority of the nations in the world. That is for me the best way of finding positive stories which do not foster tecnooptimistic thinking about solutions that might lead us to a state of extreme fragility in the face of climate change an material depletion. Search for those stories, because there is a lot of people working on them. :)
  • @davestagner
    “The goal isn’t to use less energy, or even to just replace fossil fuels. The goal is vastly more energy…” STANDING OVATION TIME.
  • @troys6965
    I couldn't agree more that energy needs to be both clean and abundant. Brainstorming now: Coincidentally, standard solar panels fit between railroad tracks. If all miles of track had solar panels, they'd produce conservatively half of the energy we currently use.
  • Here in Oregon diesel is a bad thing. I’ve owned and used diesel my 64 years of life with no Lung problems ( so far). All the local farmers I know I haven’t heard of anyone dying of lung cancer that didn’t smoke. Electric tractors , combines etc have yet to be seen at the local level. They are starting to be seen on YouTube. Farmers don’t drive tractors to transport themselves for shopping, vacations or other activities . Most farmers are 60 plus years old and extremely expensive new equipment is hard to justify. I think our mail delivery could be twice a week, maybe Amazon, ups , usps, and all the other instant gratification thing could be cut back also. Let’s think about house sizes and insulation
  • Our access to energy that isn't the food we eat gives us a greater standard of living than at any point in human history. This is very true, we need to use more energy. Because of the nature of science, what we're emitting in order to have that energy needs to be invested in getting us off that old energy source.
  • This video literally changed my perspective about thinking of clean energy in a more positive sense. I do hope more people can see what clean energy means.
  • @johnbridger5629
    This is something I learned very quickly after my solar PV was installed. I can use all the electricity I want during the day because it is covered (the battery covers times when there is no sun). I can use my hob, oven, washing machine, washing up machine, etc at any time during the day without impacting the local grid. All I lose is the smaller sum I would earn from exporting that power.
  • @claybair4904
    I saw a documentary on greening of a small part of the Sinai peninsula . They interviewed an old man . He told them that that hill a mile or so away . When he was young you could not see it because of the trees . Now there no trees not one . The need for energy and ignorance of how to care for the land caused that . After 12 + years of restoration ,water runs in the creek all year long . Tall grass to feed the the stock ,and dozens of trees and more coming . Because of CO2 the planet is greener now than it was 100 years ago I have seen it on my own land . In1988 we bought 4 acres of heavily wooded land . It had very little under growth . Now all of the trails are grown over with under growth I have to clear the trails to use them .The first 5 years the trails needed no clearing now I have to do it every year .