How beauty brands failed women of color
2,884,613
Published 2017-11-14
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Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan.
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All Comments (21)
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Glad that Fenty caters to those who are albino (zero melanin) to those with extremely dark skin. Be more like fenty.
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there’s some foundations like: ✋🏻✋🏻✋🏻✋🏻✋✋✋✋✋✋✋✋✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿 smh
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I remember when I was younger one of my teammates told me that she didn’t know that black people wore make up it was really funny. She said that she thought that black people were just naturally beautiful and it hadn’t ever occurred to her that people of color used make up
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Tarte: ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾 Fenty: 💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿
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the fact that i got a skin whitening ad on this vid...🤦♀️
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Cuz they have fifty shades of white and two shades of "Tan"
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even the emojis have a better shade range than tarte 🖐🏻🖐🏼🖐🖐🏽🖐🏾🖐🏿
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Q: How do beauty brands fail women of colour? A: blatant racism.
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Im here wondering why we arent called "brown" and "beige" instead of "black" and "white"
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As a dark skinned Indian women, I never found any foundation that matched my skin tone, I use MAC now which I bought from London, we don't have Fenty in India yet :(
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I'm asian with a very yellow dark skin and I can never find my foundation color, because most colors are too light and not yellow enough. It's such a pain and it makes me so sad looking at those light colors foundation in my country even though I live in equator where most people has dark skin The colorism is far too damaging for us
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Beauty: WOMEN OF COLOR DONT HAVE SHADES Fenty: hold my 50 shades bish
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Why is this so disliked? It's not attacking anyone, it's just factually informative.
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I think Rihanna did a great job in creating this line so that everyone can feel beautiful and wear makeup
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Doesnt take 9 minutes to explain this. It's because fair = beautiful. We've all been brainwashed into thinking that being fair is the gold standard and that darker skin tones mean you're not pretty. Darker skin tones have been neglected and ignored, and now Rihanna broke the mould and made it compulsory to offer more shades for darker skin tones.When other brands saw her profit from it, they all decided to follow the "trend" and offer more shades because it was now "cool" to be dark. The world is still a VERY racist place.
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Fenty is a unicorn in the makeup industry
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I don't have an extremely dark skin color I'm a Carmel / brown color and it is still hard to find a color. I can't believe how hard it would be for woman and men who are even darker
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I think you should say “people of color” instead of “woman of color” because there are also guys who wear makeup too
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What's up with the 10k people who disliked? Only facts were stated, are you mad?
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4:47 that google search broke my heart
