CMF design tutorial | Learn a basic step-by-step process for color material finish design.

The CMF Expert
The CMF Expert
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Published 2021-06-21
This video introduces my profession, CMF design. I am teaching how I design color palettes for famous brands, like this Sharpie marker project. Over my two decades working in the product design industry specializing in CMF design, I learned to pair down my process to these four essential steps. Practice on your projects! We will build on these steps in upcoming tutorials and add materials and finishes.

Want to learn more about me and my CMF background? Visit www.thecmfexpert.com/

(This video is a shorter version of its original version.)

Sources:
www.amazon.com/Sharpie-Permanent-Markers-Assorted-…
www.wgsn.com/en/
www.sharpie.com/
www.pantone.com/
www.thecmfexpert.com/

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All Comments (7)
  • @ArielWickham9
    Thank you for this! Giving some structure to what CMF is was truly helpful :)
  • @rebeccakeating8256
    Thank you for this! I've referenced this video multiple times while I build up my CMF portfolio. You time and effort creating this video is much appreciated.
  • @GabrielAltenhofen
    Super helpful and simple to understand overall process. Thanks a lot for sharing your knowledge! It is surprisingly hard to find good resources on CMF design. Wishing all the success to your channel and looking forward for more content!