The TRUTH about shooting at ISO 100 that the PROS know.

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Published 2023-07-25
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My name is Simon d'Entremont and I'm a professional wildlife and nature photographer from Eastern Canada. In this video I'll share with why shooting at ISO 100 is advice best left unsaid.

I use Topaz Labs software for noise reduction, sharpening and upscaling:
topazlabs.com/ref/1943/Simon/ref/1943/?campaign=Yo…

Music in intro: "Nicer", by Houses on the Hill. Find that, and other sound effects at Epidemic Sounds
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All Comments (21)
  • @gordonkako
    “The high ISO is revealing that your photo was noisy in the first place and not that the high ISO creates the noise”. Beautiful stuff 👌🏽
  • @EZ-lj3hv
    Dear Simon, just so you know, I changed my ISO to AUTO today after watching your video last night. And I went for a large public event. I have never taken such beautiful pictures. You changed my life! Thank you.
  • @halir4408
    How have I never been taught this before! 🤯 I was always told the high ISO created the noise, and that it was better to brighten in post. This is a real game changer. You are such a gifted teacher, Simon. Thank you 🙏
  • @coffeebot3000
    I was stuck in the "ISO 100" mindset for a long time, because the only camera I had was a Lumix from about 2005 with a max ISO of 400. After getting a more modern camera, it took a while for me to realize that I could get some really clean looking shots at higher ISO, especially indoors.
  • @jezehelodie
    This has to be the most I have learned from a YouTube video this year.
  • @bradnelson3595
    This video is proof that even the nature of YouTube can't quash all authentic, informative, and interesting content. This is a sample of quality. Thanks for the tips, Simon.
  • @eekamini
    I only shoot at 100 when i have 100iso film loaded in the camera
  • @zedmouse
    I remember Jared Polin making a video at some point too about how photographers wrongly worry too much about noisy photos. Sometimes the noise in a photograph isn't actually a bad thing. It depends on the photo and the photographer's vision, but some noise isn't always a bad thing.
  • @MythicVoice
    I'm a wedding photographer and I used to shoot at ridiculously low ISO settings because I was so afraid of getting a noisy image but then the images always turned out to be noisy anyway because I was shooting at such low ISOs. The more that I comfortable I got with shooting at higher ISOs, the better my images looked.
  • @JaghataiK
    I have found no other photographer on YT who is this well spoken while also being charming, knowledgeable, humble and perhaps most importantly, not boring. An excellent teacher.
  • @LordAus123
    Your explanations have the clarity, simplicity, and elegance that only come with true expertise. So glad I found your channel!
  • Youtube and Instagram videos scared me into always keeping ISO low/controlling ISO manually, which made it so much harder to just go take some photos outside. Auto-ISO is a blessing, thank you.
  • @AN-ii9pk
    Good video. The basic message, which I've believed for years: far more photos are ruined by out-of-focus subjects (resulting from insufficient depth of field) or motion blur than were ever ruined by excessive noise. Most viewers will notice out-of-focus and blur instantly; few will complain about noise. And as Simon pointed out, noise is now pretty easy to fix.
  • @michaelyolch79
    You can almost hear the collective gasps of the iso snobs. 😂 THANK YOU for dispelling these decades-long myths, Simon!
  • @Finnatese
    Forums are the worst, you always get people giving the most absolutist style statements, things like: “I NEVER shoot photos over 125 Iso, if you do you don’t know how to use a camera”
  • Wanted to comment that I only recently broke my shackles of low ISO. Seeing this video has now given me confidence to continue this sensation of freedom! Thanks! Subscribed
  • @me128166
    I primarily work with audio. You stating that the issue is noise to signal ratio was all I needed to hear to make it all click. My hero.
  • @avaneesha9571
    Seeing this video, I feel like I just got released from ISO prison
  • @nskuberan
    This piece of advice completely and utterly changed the way I shoot. This was probably the single most useful piece of advice I've received in my photography career, bar the absolute basics I learned years ago.
  • @LightningTechNL
    This was something I learned about a few years ago, going on a trip with a friend of mine who is a highly regarded dog photographer and me, being a landscape photographer. She instantly was amazed by the low ISO I was always trying to use. She tought me that having the right shutter speed was all I needed... Let the 'ISO fear' go... Since that moment, I've been so relieved!!! Using high ISO's all the time to get the crisp images I need...