Go Woke Go Broke: The fall of mighty brands to the woke agenda

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2023-07-12に共有

After decades of domination, great American legacy brands like Bud Light, Ben and Jerry’s and Target have taken a financial and reputational hit because they decided to hop on the woke bandwagon.

Sky News All Stars Rita Panahi, Megyn Kelly and Piers Morgan chronicle the meteoric fall of these brands and ask if they will ever recover and win back their loyal customer base.

コメント (21)

@blakegoulds8313 11ヶ月前

The minute I hear "diversity, equity, and inclusion" I know everything that follows is utter vomit.
@tber9327 11ヶ月前

Why do these companies think that catering to 0.00001% of the population will help sales?
@brucethecurmudgeon8538 5ヶ月前

No Bud Light, no Starbucks, no Target stores, no Levi jeans and no Nike shoes for me. I stopped buying these brands when they went woke.
@Tuesdayb2008 5ヶ月前

So sick of all this woke garbage. It’s nice to see the world starting to rebound
@Isabella66Gracen 11ヶ月前

Happy to be part of these boycotts. Our dollars get faster results than our votes do.
@TheTransporter007 11ヶ月前

Americans are getting sick of degeneracy.
@withurshield931 3ヶ月前

The problem is that it’s being SHOVED into our faces EVERYWHERE we go. It’s very tiring.
@dawnsstar5918 4ヶ月前

Haven't set foot in Target ever since they allowed shared bathrooms, ....yeah, nothing more secure than having an old man dressed up as a woman to engage in a "discussion" with your pre teen daughter......in the bathroom! You go Target!!
@grapek909 10ヶ月前

The minority should not be telling the majority how to think.
@Cypri666 11ヶ月前

I love seeing these woke companies losing billions!!!
@creepingjennie 5ヶ月前

I'm an American married to an Aussie, and we live in the US. The Bud Light thing was really humorous to me. When light beers came out on the American market, they were perceived by the public as a "girl's beer." I remember middle aged men grumbling things like, "I'm not watching my figure! Give me a MAN'S BEER!" In response, Budweiser worked very hard to change the image with an aggressive advertising campaign full of sexy women in bikinis, young men partying, swimming pools, and even a party dog! It worked. Bud Light was the number one beer of choice for men between the ages of 21 and 50. Why on earth they decided to stray from the demographic they worked so hard to win is mind boggling.
@tracyannmorales897 3ヶ月前

💡 That is disgusting to rob children of their innocence. 💡
@user-os4fl4zj7d 10ヶ月前

Catering to less than 1% of your base and offending the rest is an intriguing business model.
@sheilanorris7846 11ヶ月前

It's not a boycott it's permanent.
@horse-lover68 3ヶ月前

Satan written on kids cloth's?? This is unbelievable. Thank God we dont have Target hete in Europe but IF I would boycott it, too
@xCoffeeNWeedx 4ヶ月前

its 1% of people making 99% of the noise. We were tricked into listening and now we're realizing how foolish all this is.
@TheSarah730 11ヶ月前

The more you watch the Dylan mulvaney and bud light clip- the more preposterous their virtue signaling was. The brand deserves to tank.
@pilgrim5217 5ヶ月前

To all the men who have refused to drink Bud light- THANK YOU!
@alexutzusrl100 2ヶ月前

that's how they learn the hard way that the power belongs to the people
@Loli4lyf 2ヶ月前

I'm so glad to see so many silent right wings to wake up and sound their protest against these woke bs