MKBHD: The Story To 16 Million & The World Of YouTube
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Published 2022-09-09
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In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!
00:00 Intro
01:23 Staying consistent on YouTube over the last 10 years
3:30 The lifespan of a creator
07:05 Your process for making YouTube videos
9:07 What is the MKBHD business model?
13:55 Approaching the relationship between money and lifestyle
18:30 What’s your opinion on quality vs quantity?
19:42 What does the org chart look like?
22:47 The octopus analogy
24:16 Are you still editing yourself?
14:49 What’s been the biggest challenge of having a team?
25:45 How does your business operate?
30:03 Why a robot studio?
33:04 How did covid impact your business?
45:01 How much do you care about analytics?
48:00 What’s your relationship with goals?
50:33 Your dream video studio
53:27 Do you worry about the longevity of creators?
55:02 How are you thinking about shorts?
01:01:00 Should we use clickbait titles for growth?
01:05:48 How do you deal with hate?
01:09:29 Starting your podcast, Waveform
01:11:59 The studio and your team
01:17:44 Angel Investing
01:19:41 Personal goals
🔗 CONNECT WITH MARQUES
🎥 YouTube Channel - @mkbhd
🎬 The Studio - @TheStudio
🎙 WVFRM Podcast - @Waveform
🐦 Twitter - twitter.com/MKBHD
📸 Instagram - www.instagram.com/mkbhd/
💻 Website - mkbhd.com/
🔗 CONNECT WITH ALI
🎥 YouTube Channel - youtube.com/aliabdaal
🐦 Twitter - twitter.com/aliabdaal
📸 Instagram - instagram.com/aliabdaal
💻 Website - aliabdaal.com/
👥 Linkedin - www.linkedin.com/in/ali-abdaal/
📚 RESOURCES MENTIONED
iJustine’s Channel - youtube.com/c/iJustine
PewDiePie - / @pewdiepie
📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - aliabdaal.com/podcast/
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.
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All Comments (21)
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Go to www.shortform.com/deepdive to get 20% off the annual premium subscription. To give Shopify a try, go to shopify.com/aliabdaal.
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Marques is such a humble young man. He is confident in what he does and very knowledgeable as well.
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These are one of those podcast episodes that you need popcorn🍿 notepad 🗒 and a comfortable chair 🪑… so you can sit back and take in all the gems 💎… thanks Ali!
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How did I just watch a 1hr 20 mins video till the end! MKBHD's mindset towards work, career, goals and life in general is something I can very much relate to. It's nice listening to someone who has gotten to this point in his career with a mindset you can relate to. Love love loved this interview. Thanks Ali, for asking all the right and important questions.
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I wish I could have the kind of clarity MKBHD have in his mind. He seems kinda guy you talk when you feeling low and he will instantly make you feel good. Amazing episode. Ali is such an amazing host as well. First time watching a video on this channel and...it was worth the time spent.
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Marques is so intelligent - and wise too! I've been watching his channel for years. Incredible to sit hear and listen to him explain how he thinks things through. Very interesting and rational decision making process.
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Something I’ve definitely appreciated about MKBHD- sponsors are far and few and definitely makes for a very focused channel. I love his videos for all consumer tech, so to the point and nothing distracting from the products
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I got this feeling that this was more like a consulting session for Ali and his business than an actual interview of MKBHD... Nothing wrong with it I guess.
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MKBHD is just the best! He’s so cool! I loved his ‘Retro Tech’ series.
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I like long form content , MKBHD helps me decide which pieces of tech I want to pick up. I love that he doesn’t post clickbait ❤
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Wonderful and inspiring podcast! 👏
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I enjoyed each single seconds of this talk. You're both such inspiring creators!
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Thanks Ali and Marques for a great interview! I don’t watch Tech YouTube, but I’ve always admired Marques’ success. This interview made me appreciate him as a creator and a person even more!
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Was looking forward to this from a long time. 2 of my fav creators together. Thanks Ali from making this happen 👍🏼👍🏼
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I feel lucky to live in a time where content like this are freely available 💯🔥🙏🏻
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Mkbhd landed on an evergreen unburnoutable content + his charisma ,boom immortality
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His way of thinking and approaching things is what I really like and appreciate about him. He is soo good :)
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Thanks Ali, it was awesome. The best episode ever.
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Wow this guy, he is so grounded and so down to earth. I honestly loved this conversation
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This is going to be your most watched podcast video! Was waiting for this
