How to Build a Product II - Aaron Levie, co-founder of Box - Stanford CS183F: Startup School

0:00 Story of Box 10:00 B2B or B2C (Box) 26:38 Start with something simple, then expand over time. If people call it a "toy" you're definitely onto something. 30:30 Make sure you're benefiting from a technological tailwind, and spot inflection points that change the market. 35:19 Spend lots of time with your most futuristic customers, but don't just build what they ask for. 38:10 Make sure you're building a modular product, not customizing for specific customers. 39:44 When you get to a tradeoff point, always build for the user first. Never confuse the buyer with the user. 42:00 Exploit business model and strategic asymmetries that incumbents can't economically defend. 45:40 4 Favorite books on building B2B stuff. 46:46 Questions section

I can't believe these are free

great insights by Aaron for how to make your product spread successfully from consumers vs. enterprise deals!

This is by far the most inspiring lecture to me.

Inspiring lecture, it provide many insight that I never thought before

Awesome lecture. Do not skip any portions.

Such a funny guy :) really enjoyed the talk!

Great presentation..

Does anyone have notes about the process from having a product be in the hands of individual users within an enterprise and how the sales conversion would happen within the larger organization? There were individuals using box to share documents perhaps within a small team or subset of a larger enterprise. There was some timing to figure out and the right approach in order to sell to the whole enterprise and I am very curious about this thought process and how it worked in practice.

Can anyone tell me the differences between 2014,2015,2016,2017 of these How to Build a Start Up courses?

Does anyone know the differences between this course and the ones in 2015 2016 or 2017?

Legend

Condensé de génie entrepreneurial. MERCI!

OH GOD!!!, someone summarize this.

In the first question, the answer includes something like: "Walk me through your day". My question: How do you get people to give out this information willingly? There is the traditional "offer lunch to individual of interest x", but giving lunch to 100 people can be quite an expense and might not even be that appreciated by the individual you want to learn from. I suppose you should prepare the right questions before said lunch as well. Context: I ask this because sometimes I run into people I would like to learn more from (maybe have them as mentors) Problem: This kind of people are usually very busy with their own stuff and I dont see a way of approaching them regularly enough to learn a lot from them. Possible solution: Maybe if I am persistent enough and invite them enough times for lunch/coffee/drinks at a place that is close to them they will be willing to join and give out some information. Also people might not want to be bothered with work questions.

Can somenone explain to me what is B2B or B2C

Not Bitcoin lolol

Yep.. Still the not cool, why make really really hard stuff when you can make X chat. Lecture was awesome!

great lecture but why he have gray hair when he is 31?

is this guy even drinkin water...WTF