branding.

Get a 7-day free trial and 25% off Blinkist Annual Premium by clicking: bit.ly/KnowledgeHuskMar24

The tropicana change made it look like orange flavored wine, like box wine, and that sounds wildly gross.

Video interaction

At this point most ads and most brand logos just make me angry

Congrats for going through this entire video without mentioning Twitter.

The pringles redesign was probably one of the worst in recent memory. The problem with going minimalist is that it ends up looking like every other minimalist design on the shelf.

I remember in my high school art class that if you had a black background & random lines or spots of every color on the color wheel spread out on it, our eyes typically are drawn to yellow 1st then red 2nd. This is why most fast food places use either yellow & red or orange as their logos since it draws the eyes of people in quickly when they're driving.

Purple and black is an underrated combo, but it has “spooky” connotations….

man, i can't see how renaming your company to "THE SHACK" could ever go wrong

I think the minimalist design for known brands doesn’t work because a lot of generic store brands tend to have that style already (and did in 2009). Streamlined/clean = cheap/value, which I would suspect is what these brands have actively tried for and when a bigger brand tries to do that, they’re just going to get lost in the shuffle, because their price isn’t going to imply additional value in that context, just that it’s more expensive.

I’m a graphic design student and everyone in my corporate identity class was aghast at the Tropicana rebranding. All of us knew it was bound to fail. Same thing with the Sierra Mist rebranding. There are tons of designers who hate the current trends, it’s just that we’re bound to make whatever our clients want from us, and this is what the corpo conglomerates want right now.

i always associated the green from the original xbox with aliens lol, like the tech was out of this world

Peoples eyes naturally like imagery that stands out. And with the modern flat minimal corporate design, you don't have that. It becomes boring, and doesn't tell you much, other than the obvious parts. And if a generic brand offers better visual appeal, they may end up getting the money instead. You don't sell many apples by stuffing them all in a blank solid red box with the word "apples" on it in segoe font.

my first thought: "changing your name again?"

Funny that you mention Nintendo's association with red: although it was indeed very present in Occident, in Japan you wouldn't find any red Nintendo logo on any boxart. Even the in-game logos were white or blue before being recolored to red on export. Then they ditched the red in all regions for more than ten years, until the release of the Switch when they went for a red background instead of the red foreground. I only found out about this very recently and I was really surpised: like you, I kind of associated the red-on-white Nintendo logo with the Japanese flag.

i sometimes forget that videoshack killed the radioshack

9:40 hilarious regional side effect of this, in Quebec, language laws are a thing, and names like Kentucky Fried Chicken needed to be in French. PFK, pae ef kaw Poulet Frit Kentucky

Fun fact, Taco Bell's modern teal-and-purple branding is largely because the head of marketing in the early Aughts was a fan of Demolition Man, where they claim that in the not too distant future Taco Bell would win the Franchise Wars (actual armed conflict!) and that all restaurants from there on would be Taco Bell.

I remember as a kid being so confused why the Disney logo, didn’t have a d in it. Now as an adult, I don’t think about the d in the Disney logo because it’s too iconic to really, “read.”

Orange juice container without an orange on it will 100% confuse my brain in the split second decision making moment at the grocery store into phasing it totally out of my potential selections lol