Why Do Trailers Keep Spoiling Movies??
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Published 2024-05-03
Every time I see a movie trailer online, almost without fail, there are tons of comments complaining about how much was "given away" or "spoiled". I wanted to dive into that idea a little bit and see if it was true, and why that might be. Enjoy!
Video about YouTube thumbnails: • The YouTube Thumbnail Conspiracy
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0:00 Are studios spoiling their own movies?
4:49 Why are they doing this?
6:37 Sponsor
7:56 Marketing & Focus Groups
12:28 Trailers That Lie
16:30 Possible Solutions
All Comments (21)
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Personally I think the worst is when horror movies show off the 'best' jumpscares in the trailer
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Kangaroo Jack is literally my reference point for a misleading trailers. When I see a film that is NOTHING what the trailer showed us, I’ve said on multiple occasions, “I’ve been Kangaroo Jack’d”
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The trailer for the Emperor's New Groove shows them swinging on a vine and getting tangled around a tree. Pacha says "Don't worry your highness, I gotcha. You're safe with me... Or not." In the movie, he NEVER SAYS "or not." This has pissed me off for the last 24 years!!!
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I remember the trailer for Pixar’s Brave made it seem like it focused on her “fighting for her own hand” but we got the the theatre and it was basically brother bear 😅
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"Do you have a time machine? Why aren't you using it for something more important??" Scott with the real questions lmao
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The problem with trailers feeling like they give away too much, is that they answer all the questions that are asked, without asking new ones. If the trailer does not leave any unanswered question it feels like there aren't any, regardless of the truth.
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Never been my problem. I hear that a movie is coming out and I'm like "cool", then I never watch the trailer and forget that the movie is coming out and watch it two years later.
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My favorite lying trailer was Guardians of the Galaxy 2. The trailer made it seem that the big electricity monster was some final or climactic fight and it was the opening credits. We had no idea about the rest of the movie and it was great. I also agree that keeping the tone correct is important in keeping the rug pull effect away from audiences.
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I cannot STAND when horror movies give away the best jump scare in the trailer!?! It completely ruins the intensity of so many scenes
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I work at an indie arthouse theater, and occasionally we do a "preview night" for our members to hype up some upcoming films, and have them vote on what they're most excited about. Without fail, the trailer that gives the most away about the plot does best, and if I only have a quick teaser trailer that gives a "vibe" and no info to show, it gets downvoted the most. People want to know exactly what they're about to see. As a friend told me one time about his mom "she loves movies but hates surprises."
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I went into this thinking "yes they spoil way too much" but you have a good point that usually you'd forget most details a few days after seeing the trailer. Though with Superhero Movies I do feel it's slightly different because trailers are followed by waves of analysis videos and social media posts that can be trickier to avoid than just the trailer alone. I've been spoiled more by screenshots of trailers posted by fans for trailers I haven't even seen.
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Going into a movie blind is truly the way to experience any movie. I saw Abigail recently and had no clue she was a vampire. Had I seen the trailer I would have sent 30 minutes waiting for the reveal I knew was coming
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I was able to see Fall Guy early through my university, and I can say that the trailer doesn’t take away from the movie experience. First, the trailer doesn’t reveal everything. Second, it’s the type of movie that is enjoyable because of the vibes and character dynamics, so it would still be fine if you knew the plot.
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One of my favorite trailers of all time is the Barbarian trailer when the girl just shows up on the porch and the guy asks if she wants to come in. So creepy and unsettling while revealing basically nothing about the movie
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now i want a shirt that says "those who cannot remember the past are condemned to repeat it lookin' ass"
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"Lookin ass" is my favorite little flavor phrase to throw out. Thank you for the immaculate vibes on that one.
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I haven’t finished the video yet but I think a lot of movies try so hard to get viewers that they don’t leave you any room to learn the story as you go. It’s like how booktok has so many tags of like “enemies to lovers” , “found family” and so on, and that spoils the content of the book before you start it. There’s just so much media nowadays, that they don’t know how to hit their demographic without giving away the whole plot. I don’t have a solution, just a rant 🙃
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I normally don’t watch trailers for this reason. But also I think it can make people get more excited to watch it
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I actually LOVED the way Marvel did this for Endgame. All trailers suggested the movie going in a COMPLETELY different direction. When you then went to watch it you had no idea what was coming. Super well done. Edit: bruh nice mentioned. Yeah I rarely see people giving credit for that but as a former hardcore fan that was everything
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As someone who just LITERALLY WATCHED The Fall Guy today, I can guarantee you, they don't spoil SHIT in the trailer. Most of what was "spoiled" is introduced in the first act of the movie.
