1980s Mercedes Benz Dealer Salesman Training VHS
1,255,229
Published 2013-06-03
00:00 Opening, every model of Mercedes for 1986
00:37 Sales Techniques Introduction
02:13 Sales are a classic negotiation
03:06 The classic automobile sales negotiation
03:35 Meet and Greet
07:37 Probing and Qualifying
11:22 Identifying Hot Button Issues
15:55 Presenting the Automobile
20:38 Examples of dealing with Customer Hot Button Issues
26:17 The Demo Drive
32:26 Handling Objections
43:24 The Close
52:45 The Delivery
1:03:10 Conclusion
All Comments (21)
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This presenter is an actor named Don Galloway. He passed away in 2009. He played a detective named Ed Brown in the TV series "Ironside," with Raymond Burr. It was a good show. I watched it when I was a kid.
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I feel ready to start selling 1980's Mercedes
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That trainer is so good, he almost sold me a 1980's Mercedes 40 years later....
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My first attempt at selling a new Mercedes in 2020: 'Good morning. Welcome to our dealership. Are you aware of how reliable our cars were in 1980?'
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It’s 2020 I can finally afford that 1980’s Mercedes
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11:41 "well, my number one requirement in a car is dependability" salesman should have been like: "Would you believe me if I told you 35 years from now this very vehicle will be driving around as a taxi in Bangladesh with 859,000 miles on it?"
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An elderly neighbor sold me his 1980 SD 300 turbodiesel. Three years later I sold it to a neighbor, and young man with a new family, living down the street (twin infant car seats were installed). After 5 years it sold to another neighbor who lives further up the street. Newly repainted, the SD 300 had changed hands yet again, moving even further up the same street. The old Mercedes-Benz continues to be improved and looks better with each new owner as it hops from driveway to driveway to the better end of the street. One day I'll be dead in the ground, but the old Mercedes will be living at the top of the street looking better than ever.
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YouTube recommendations really pulling out the big boys now
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One thing I notice about all these old videos is how well spoken these people are
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STEP 1: Slap the roof and start with “This bad boy”
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The trainer is exquisite. The calm and melodious diction, rich, but smooth vocabulary, tasteful clothing. This is the type of person I want to be around.
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The presenter's voice tone and cadence is entrancing.... I could listen to this guy talk for 10 hours
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Let's be honest..you didn't search for this video
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Applies for Mercedes job today: "What previous sales experience do you have?" .. "Well, I watched the whole 1980's salesman training video."
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My first job as an advertising copywriter was at the agency for Mercedes-Benz. As you would imagine, everything about the operation was first class. I wrote for a monthly publication that went to dealers and salespeople, and my boss always emphasized that I needed to understand the needs and concerns of that audience - just as this video does. No hard sell. No bashing the competition. Just speak honestly and intelligently. That's why there's nothing to be embarrassed about watching this sales video more than 30 years after it was made.
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Having sold cars I can tell you that this is still pretty relevant.
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why did this appear in my feed and why was this so hard to stop watching
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Wow. I just spent an hour learning how to sell a Mercedes. Covid-life.
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Classic vid! Was waiting for the "Hi, I'm Troy McClure..." in the intro. Gold.
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For a sales professional , this is still on point 40 years later.