Influencer Courses are Garbage: The Dark Side of Content Creation

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Published 2022-07-17
Ninja, Jake Paul, and Graham Stephan are teaching people how to become Social Media Influencers. I think that is bad.

Patreon: www.patreon.com/Supereyepatchwolf
Twitch: www.twitch.tv/supereyepatchwolf

Other Super Eyepatch Wolf stuff

Twitch: www.twitch.tv/supereyepatchwolf
Instagram: www.instagram.com/super_eyepatch_wolf/
Twitter: twitter.com/EyePatchWolf

This video falls under the CC-BY SA License, for more info see here:
creativecommons.org/licenses/by-sa/3.0/

Intro Song (and other songs ) from the album 2003 Toyota Corolla
check out there sound cloud, they do awesome stuff: hanahata.bandcamp.com/album/2003-toyota-corolla

Lets Fight a Boss Video Game Podcast:

Itunes: itunes.apple.com/ie/podcast/lets-fight-a-boss/id10…
Sound Cloud: soundcloud.com/letsfightaboss
Youtube:    / @letsfightaboss  

Jeff Jeffs Bizarre Adventure Anime Podcast:

Itunes :podcasts.apple.com/us/podcast/jeffjeffs-bizarre-ad…
(but also anywhere you can get podcasts)

Links:

Story Boards by @brobexx
twitter.com/brobexx?ref_src=twsrc%5Egoogle%7Ctwcam…

Animations by
youtube.com/c/LeonMassey

Break down of Reviews:
imgur.com/a/HrniB7X

Sources

Morning Consultant influencer report
morningconsult.com/influencer-report-engaging-gen-…

Cheq.ai study on invalid bot traffic:
cheq.ai/solutions-for-paid-marketing/

Ftc on influencers not fully disclosing sponsorships:
www.ftc.gov/news-events/news/press-releases/2017/0…

Fake Sponsored posts:
www.theatlantic.com/technology/archive/2018/12/inf…

Why You should become on influencer:
forcreators.com/reasons-to-become-an-influencer/

Awinstudy on percentage of british youth who want to be influencers:
www.awin.com/gb/news-and-events/awin-news/nearly-o…

Este Lauder spends 75% of marketing budget on influencers:
talkinginfluence.com/2019/08/27/estee-lauders-comm…

Youtube Viewership study:
www.scinapse.io/papers/2784178595

variety.com/2020/digital/news/youtube-jake-paul-la…

Percentage of Twitter users with over 50 followers
twitter.com/zachbussey/status/1367868296473813001/…

Youtube channel subscription break down
timqueen.com/youtube-number-of-channels/

All Comments (21)
  • Hello. I know it’s been a minute, but thank you for watching the video! A combination of this video being a GIANT pain in the ass to research as well as getting covid (that’s why my voice sounds a bit messed up towards the end of the video) meant this one took a while. If you get something out of it, maybe consider supporting me on patreon, its one tier, its one dollar, and it does so much to help me keep a stable income, meaning I can put time into big weird videos like this: www.patreon.com/Supereyepatchwolf That said I think im probably going to go back to 30 minute videos about dumb media I like for a little bit, this video kicked my butt. I really appreciate the patience in waiting for this guys, I hope you enjoy. Im going to eat some burgers and watch Riverdale.
  • @quitpayload
    An influencer course might be the only piece of content where the phrase: "Who is this person? I've never even heard of them." is a valid piece of criticism
  • Lesly is the real deal! Don’t believe him? I’m the guy whose daughter he killed!
  • @chukahookah
    the irony being this video was a better "how to be a youtuber" course than anything else I've seen
  • @siuchaos2606
    I like how Super Eyepatch Wolf's "Leslie" influencer character is more tolerable than the actual people he's making the video about lol
  • youtube: removes dislike button for "creators' mental health" also youtube: creates the perfect system to ruin creators' mental health and refuses to stop forcing you to look at it
  • @tehawsumninja
    "There is nothing wrong with you if other people don't pay attention to your art. That art is for you. That is enough. I promise." -Super Eyepatch Wolf
  • "If it works, why doesn't it work?" Is such an amazing quote that could be used for so many of these kinds of things.
  • @joym3357
    36:58 those spiderman pregnant elsa youtube kids videos prolly came the closest to the algorithmic hack anyone ever has
  • @Origami84
    People understood this shit back in the 18th century. "If you want to get rich during a gold rush you don't mine gold, you sell pickaxes". Sure, the miner who strike gold gets incredibly rich, good for him, but for most people the real money is in selling stuff to those that hopes to become the next big thing. These courses are just the digital version of that old age common sense.
  • @1980rlquinn
    "BoJack. You've just been nominated for an Oscar. How do you feel?" "I feel... I feel... ... the same."
  • @AaronPlay
    Plane mansions are the hallmark of next level business savvy. They can’t tax you if your house is flying over international waters.
  • "If you need an AI to tell you what video to make next, I think you really need to think if you should be making videos at all" -SEW. Aged like fine wine.
  • I remember hearing along time ago that Chuggaaconroy was being interviewed about what advice do you give to new Youtubers that only have 100 to 200 subscribers and his response went something along the lines of "Imagine 100 or 200 people in real life watching your videos. How cool is that!" Which always got me thinking. Imagine a room full of 100 to 200 people, that came specifically to watch what you made when you uploaded it. That's like a high school basketball court full of people that are there to watch something you made. That's fucking cool
  • “As per usual, Jake Paul displays all the flailing enthusiasm of a muppet that’s just dropped some acid and minted its first NFT” That’s so bizarrely specific and I kind of love it. I want someone to animate that exact scenario.
  • @chaosof99
    It's really a stark contrast here: Influencers tell you to make slop, cheaply mass-produced videos that you have no interest in simply to fill a quota and try to hit on trends. Those videos pull maybe a couple thousand views on a good day. Super Eyepatch Wolf makes well-research videos about topics he deeply cares about, and there is rarely a video (outside the "favorite things" series) that doesn't pull at least a million views. I think the lesson here is self-explanatory. There is of course a lot of luck involved here because some of those people that make slop make it big, and SEW says himself that he got extremely lucky with how things worked out. But I am also sure that SEW is very proud of his videos, while the slop those creators ask you to create will never be of any value to anybody.
  • I show this video to people who tell me they want to be youtubers. This is one of the best videos on YouTube. I'm nearing the top of 1 million subscriber mountain. Let's see how it goes
  • @asbestosfish_
    Super “John” Eyepatch Wolf is just one of those channels that can destroy your understanding of something for nearly two hours, and you’re excited for every minute of it.
  • The thing nobody ever seems to mention about social media types: They're often already rich - or at least middle class - and thus have the money and time to 'invest' at the outset. They're good looking too which is frankly, half the battle.
  • @elliart7432
    Small creator lifehack: calculate your view count via broadway theatre venue. The largest theatre On Broadway houses roughly 2,000 patrons, so I can look at a video that "didn't do well" and instead consider that numbers wise, it pulled the equivelant of 4 sold out broadway performances. Considering the average venue is only around 500 seats, that's a lot more.