Why do Americans love BIG trucks?

Published 2024-01-20
Are these pickup gas-guzzling behemoths a symbol of cultural excess or an unapologetic embrace of power? Uncover the cultural phenomenon that glorifies oversized trucks, leaving Europe unimpressed. America loves XXL.

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REV - The Global Auto and Mobility Show from Deutsche Welle

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All Comments (21)
  • @Knightmare919
    Fun Fact: Most people who buys Pick-up Trucks don't use them as trucks, they use them as oversized cars.😅
  • @Robbert_nl
    Shame it contains so much misleading and misinformation. Not your best work, whereas the quality is usually outstanding. Main reason for their popularity is the tax break you get, since these are considered commercial vehicles. You also can’t claim popularity when you don’t compare stats to overall sales. I hope (expect) to see your usual quality work next week again!
  • @mariusakelis8689
    I'm from Lithuania, i own F-150 V8 5L massive engine! I dont give a damn about climate :D i like sound of my car, that's all i need :D
  • @andretorres75
    Pick-ups are essential in the rural world! Great towing capabilities, big load box and 4x4 traction. All very useful to the rural country. They are very common in southern Portugal, by the obvious reasons (Alentejo), not just in the US, Australia or Suid Afrika. I just don’t get it why people buy them for “city life”.
  • @Bare36
    I am a farmer from southeastern Eu. I could use a pick up,but just don't need it..i have some small old,cheap car and drive it all the time on dirt roads to check up my many fileds and use it for short distance. If i need to carry some heavy cargo 500-1000kg,i hook up a car trailer. Much more practical car for me,than pick up, would be a new mpv or minivan (something like wv caddy or peugeot expert,both with 5 seats) Mpv's a roomier and more comfortable,faster on roads, highways ,better in curves,lower fuel consuptin..No need for 4x4 system...
  • @skellurip
    this is misleading, most unit sold in japan is small light pickup truck called kei truck in asia pickup truck is generally small and based on commercial light van like Mitsubishi Delica/L300/L400, Daihatsu gran max and Suzuki Carry
  • @poly_g6068
    1:39 "Even though they're outdated" They're not. They move things long distances. They will always be needed. There isn't a universe where people will not need to move large quantities of items and equipment from one place to another quickly. They perform the same function as a forklift. Nothing about their purpose is 'outdated' in the slightest, and most likely never will be be. Modernity does not override demand for function.
  • Many Americans use them for their employment. Examples are they buy specialty trailers and buy Lawncare equipment and set up accounts with both private citizens as well as commercial businesses to mow their grass, fertilize the lawn and clean up fallen leaves in the autumn. During the winter months this equipment is stored, and a snowplow will be installed on the front of the pickup and a salt spreader installed in the truck bed and again they set up accounts with individuals as well as businesses to clear their driveways, sidewalks and parking lots of snow. So not everyone just drives around in their pickup as many believe. We use the damn things. A lot.
  • @user-on1qp2ym6h
    There are compact pickups like Ford Maverick, Hyundai Santa Cruz, Ram Rampage or Fiat Toro. They could sell better in Europe.
  • A four door pickup truck is a Swiss Army knife of autos. It hauls the family, the construction materials, the bikes to the trails, the camping gear, the groceries and does it all whether you live in northern Minnesota or Southern California. They do everything you need with better fuel economy than a Cadillac from the 1960’s. It may be big but for most people it has less carbon footprint than TWO vehicles that used to sit in the driveway.
  • Here in Ontario, Canada, lots of men buy and modify their 1/2 ton pick up trucks. Most seem to need them as status symbols as they're rarely seen towing or hauling much. Women tend to drive crossovers with AWD. You might think that these large vehicles are necessary to deal with snow and ice, but you would be surprised how many drivers don't bother to install winter tires. The North American automotive market is pretty depressing for those who like cars. It's downright unsafe and polluting for everyone. Europeans do this so much better.
  • @DWREV
    The Ford Courier sneaked into the F-Series lineup like the cool kid crashing a family reunion! 😂 Courier be like, 'I may not be an F-Series by blood, but I'm part of the truckin' family now! Our bad! Sorry about the mistake...
  • @kushemchang3957
    In middle East that 10% of truck owners are all territories
  • @bharthyadav6794
    Wow what's up with the thumbnail 😂 can't believe Germany being disrespectful to it's master
  • @wayando
    Emission regulations drove the industry direction ....
  • @Parrotdise290
    A lot of roads in Japan are even narrower than in Europe, yet the country is apparently the 7th biggest market for pick ups...
  • @vistazo9
    The Hollywood mindset, the unfulfilled inner child, bully, alpha male ... Our respect for the contractors, park rangers , law enforcement. Thanks for mentioning: not the most friendly vehicles for our deteriorating climate.
  • @Lando-kx6so
    Nissan Navara's not built in Japan & the X-class was a rebadged Navara