Let's discuss QUIET Luxury vs. LOUD Luxury/the 'Old Money' Aesthetic

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Published 2023-04-05
A huge conversation has been had over the last year or so regarding quiet luxury vs loud luxury and the general 'old money' aesthetic, but I think more recently it's peaked in popularity with more brands producing 'recession-core' looks and focusing on timeless pieces. So let's have a little chat about this whole old money thing...ENJOY!

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All Comments (21)
  • The “old money” aesthetic is so popular on social media right now, that when I see it, I assume the person is just playing dress up as the heir/heiress that they aren’t. 😂
  • My aesthetic is my money😂😂😂 Meaning…I’m going to buy what I like, what I can afford and what makes my soul happy. Great video Cassie!
  • @jonnothin
    “The Birkin “Community”, a big word for a whole lot of nothing” 😅 I spit some coffee out
  • @glambox92
    This is why I liked Vivienne Westwood as a fashion icon; she was one of those designers who made me feel like it’s ok to be eccentric and loud ❤
  • @jaXDke
    I think Ferragamo is also a good old money / quiet luxury brand with a modern take. The quality of their pieces is impeccable. :)
  • @asunbeam5479
    I love having a loud luxury moment, but I would just caution the young adults out there that your workplace isn't necessarily the best place to wear them! Just because your outfit is expensive does not make it business professional attire
  • @jodyqueen8498
    As someone with "no money" I still enjoy timeless pieces. I have found it more important to wear what flatters me. Such as going by my color analysis, fit, etc. I also love vintage for it's uniqueness. It's very likely no one else in the world will have the same pieces.
  • @danielle2661
    Last note, Burberry should 100% use this Succession call out in marketing! Be in on the joke!
  • This is sooooo interesting! My older lady experience is it’s the STRIVING for the “old money” aesthetic that’s kind of sad. If quiet and minimalist is one’s comfort zone (that’s me), good on you; but if bright or quirky or shouty fills your life with joy and zip, lean into it and enjoy every minute. I LOVE watching other women (and men) figuratively strut their stuff, no holds barred. Conversely, I have no time at all for folks who sniff dismissively at a certain style because of a “new money” connotation. The whole point of fashion is putting an outward appearance on your inner self. I do, however, draw the line at Teletubbies footwear. No, just no. ❤
  • To me the real "Old money" aesthetic was always the "Quiet Luxury" because it is about quality fabrics, tailoring, having great posture, manners, vocabulary and being able to discuss a diversity of subjects.
  • @kyliekay447
    Given the problem with fast fashion , I would always encourage ppl to invest in quality pieces , look after and repair them if they can . Also Cassie I love how much Britishness is still in you 😂 love to see it ❤
  • I’m surrounded by people that have some generational wealth and the idea the live by is “I’m rich so I don’t have to prove that to anyone”, who believe in quality over name. Which, by the way, it’s not a bad idea, being judged by how much luxury you have shouldn’t be a thing, many people think that to be important you have to prove that you have luxury things, otherwise you’re a poor person that can’t afford that. No. Please. Have fun and buy what you want, what is good for you and what makes you feel like a boss.
  • @DivaMea201
    I actually like both, the older I get it seems as if I’m going towards quiet luxury ❤
  • @iknowright140
    $$$ shout out to Ca$$ie, who loves drag queen level glitter & colour, isn’t wearing a sea of bat-shit boring beige, and is also capable of using the word anthropology correctly in a sentence (& not just referring to the store). We love a self-aware Queen 👑
  • @ave_rie
    Unfortunately, as a POC, having an old money aesthetic is a great weapon for getting basic social respect, appropriate service at restaurants/stores, and better perception in the workplace. I do love the old money look (read: plain & simple) as it’s my comfort zone. It reminds me how good my grandparents looked at formal events. But sometimes I also want to have those things while wearing my “trashy” got-this-from-an-NY-thriftstore look. 😂I’m still hesitant about my obnoxious pink ultra-puffy sleeve and garden print skirt. People get so snobby when you look *wild or trashy*, even if you’re wearing luxury.
  • @yaz6380
    People put so much effort into trying to look old money, wether they actually have any or not and I think it’s so sad that people feel that pressure. I’m a big fan of wearing whatever you like, what is luxurious to you you should enjoy free of judgement ❤
  • @rebekkiej
    “Old money luxury” is only something people who don’t fall into that category concern themselves with, ironically enough. Loved this video, subscribed instantly!
  • I find quiet luxury so interesting! I totally understand the idea behind buying something that’s classic and neutral that you can wear time and time again but I don’t understand why people will pay $500+ for basics like a button up shirt when there’s no flare or exciting element and you can get it must cheaper and just as good quality elsewhere. I’d say my style is a bit of an old luxury/new money fusion but I can more easily justify spending money on pretty and unique pieces than basics✨
  • When I was in my 20s, I was all about the loud logos. Now that I’m in my 40s, I’m all about the IYKYK aesthetic. I still have my Neverfull GM because that is the perfect travel bag and I’m all about convenience. But for the most part, my clothes/bags/ shoes are all on the “quiet” side. Now that I’m older, I make more money, but I don’t want to advertise it to everyone. 😂