How a medicinal cannabis company choked | nzherald.co.nz

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Published 2024-04-18
Cannasouth ($CBD) claimed to be New Zealand’s biggest medicinal cannabis company. Now, it’s in voluntary administration.

Videography / Editing | Carson Bluck

00:00 - Intro
00:54 - Medicinal cannabis market
02:44 - Interview with ex-CEO Mark Lucas
03:19 - Cash constraints
05:51 - Can it continue?
08:06 - Revenue ramp
09:43 - Regulation
13:38 - Prescriber resistance
14:36 - Demand
19:05 - IPO hype?
20:20 - Stigma
21:21 - "I am very frustrated"
23:41 - Outro

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All Comments (21)
  • @markgaia1266
    A heart felt compassion to Mark and Cannasouth trying to bring light upon a heavily regulated medicinal market , those manipulative few back in the beginning that made cannabis illegal should be addressed as they are backed by the greed of a few and have taken one of our many rights as humans to be able to medicate ourselves and troubled loves ones , god bless you Mark you are a champion amongst us all xx
  • @bradc3381
    I've only watched this and the interview with Adrian Orr, but Madison is fronting some of the best journalism in NZ.
  • @davidarnall3332
    Who gives a stuff, this beneficial plant should be cheap or even free. Just grow it at home for pitys sake 😮😮
  • @vvwalker7261
    Too many puns! This is a sad story, hopefully the company makes it
  • @Alucard6921
    As a day one share holder it's a shame it came to this.
  • The individual in question appears to have entered a market with which he is relatively unfamiliar. As we delve deeper into his approach, it becomes evident that he has encountered multiple challenges. His surprise at the duration of regulatory approval processes, coupled with difficulties in gaining prescription endorsements from doctors, suggests a lack of adequate preparation and risk management. Furthermore, his repeated references to Australia as a leading example indicate a reactive rather than proactive strategy. The fact that the business is only now starting to generate revenue—not profit—in what is already a mature CBD market is concerning. This interview was intended to portray the venture as a potentially viable investment. However, it is crucial to remember that the role of administrators is not to operate a business but to maximize the sell-on value to satisfy creditors and facilitate exits for those seeking them. This context raises serious questions about the long-term viability and strategic direction of the enterprise.
  • @brianoliver521
    I know a person whom their doctor is willing to prescribe. However their is difficult getting product. And the cost is substantially higher than the black market. The problems are clearly recognised but until the cost is addressed, and a simple system of distribution is achieved patients whom will benefit from the product will remain limited.
  • I tried both flower products cumulus & b52 I really wanted to like them. Didn't re order cumulus and won't use the b52 the b52 went from $375 down to $330 at my clinic sadly was the worst I've tried at the clinic ,cumulus was better just average
  • @DOCTRJ
    The crown ruins everything like how mini bikes are banned from council land just because someone got hurt once somewhere in the country. Britain made NZ soft we dont want to be like England we want to be the unique country we are under the surface, we are Kiwis!
  • Great interview... the transparency was refreshing. A challenging position to be in for Cannasouth.
  • @David-yo5ws
    This scenario reminds me of the deer market: deer velvet start-ups in the 1970's where all the early investors built high fences and started getting in to the market. Those that had the ability to farm the deer using selective breeding and with a caring attitude towards the antler removing process that was humane, eventually scrapped through the big 'gold rush' and the 'swamped market' price drops and came out on top with a viable business. But lot's went broke. Mark seems rightly focused on the important issues and I wish him well. This is a hard market in terms of pharmaceutical standards. Your up against people, with no understanding of the harm they are doing by 'short circuiting' the prime aim, of having a medicinal high quality, stable product for addressing pain and 'brain induced fitting' curative oil for suffering New Zealanders, cause they think they are doing a favour by supplying a cheaper and possibly inferior 'black market' product. It may take a while to educate this 'group' that they are actually causing more harm to the people they supply. Yeah, sure, there might be a result for the sick patient, but when you don't have a monitored Doctors prescription and find it's still not working, then you shut the door to get access to other medical care that might do a better job. Such as a funded drug that is more effective.
  • @22ony
    People want legal Gov is keeping market alive by pricing to high
  • The irony is that it’s so expensive that anyone with a brain or budget would buy the illegal stuff. The dealers must be stoked.
  • @jazminsky420
    Quality & strain is what was lacking price being cheaper wasn't because it was local or helping kiwis it was because it wasn't as good as medleaf Canadian options
  • @tah6243
    I support the product and market development. I have personally experienced blocking by a GP. Not fair
  • @AMDG316
    Love and light to all involved ❤❤❤
  • @gardenwaster
    Hope they find the help they need to turn the Company around.
  • @e1ectroniKa
    He's well spoken. He shoulda gone on the marketing offensive to get more bit part investors, as he said very eloquently all the infrastructure took time, momey and gathered experience. Would be a shame to see it fizzle out, they would be in charge when we get this legalised. It only just wasnt, but every election or referedum more boomers cant vote