Welcome to Buc-ee's

1,409,274
0
Published 2022-01-30
It's a Texas institution with a national footprint: a chain of road stop convenience stores the size of the Lone Star State, with a smiling cartoon beaver mascot and a devoted following. Correspondent Luke Burbank travels to Buc-ee's to find out why customers are so driven to visit. (Is it the award-winning bathrooms?)

"CBS Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS Sunday Morning broadcast times.

Subscribe to the "CBS Sunday Morning" YouTube channel: bit.ly/20gXwJT
Get more of "CBS Sunday Morning": cbsn.ws/1PlMmAz
Follow "CBS Sunday Morning" on Instagram: bit.ly/23XunIh
Like "CBS Sunday Morning" on Facebook: bit.ly/3sRgLPG
Follow "CBS Sunday Morning" on Twitter: bit.ly/1RquoQb
Subscribe to our newsletter: cbsn.ws/1RqHw7T
Download the CBS News app: cbsn.ws/1Xb1WC8
Try Paramount+ free: bit.ly/2OiW1kZ

For video licensing inquiries, contact: [email protected]

All Comments (21)
  • @tomsurber2293
    I've been to numerous Buc-cees and the experience is like nothing else. The employees are incredibly friendly and welcoming, the entire store is spotless, the public rest rooms are terrific and the barbecue brisket sandwiches are to die for. Once you've been to a Buc-cees, it's close to impossible to see one and not stop there. Buc-cees is destined for world domination of the gas station industry.
  • @luv2sail66
    Wow, a successful businessman who pays his employees well and is dedicated to providing quality products and service. Best wishes for his continued success.
  • @bradowen761
    It really hit me when he talked about not having to answer to shareholders and investors about cutting costs. It's so true. Many once amazing brands have had their value propositions diluted by overlord bean counters, and it's almost always hurt the bottom line. From Ritz Carlton to Staples to Kraft Heinz, there are just so many examples of this -- but very few business leaders in the publicly-held sector who seem willing to learn from it.
  • Living here in Texas, I’ve watched this franchise grow from those early days to today. It took one stop at a store and I was hooked . Whether you need gas or just a restroom break , you can’t help but stop there just for the food and snacks for that road trip. With all that “square footage”, there’s more in that store than food and snacks !!! The owners are the “poster child” for what these highway road stops should be like. It’s a win-win for “Buc-ees”, hands down!!!!!
  • @jddoctorwho
    LUV Bucees!!! Great to see them get national exposure!
  • @rteague1312
    Sounds like Buc-ee’s has figured it out- run your own company with an emphasis on customer service and treat your employees well. Wish them much success! Can’t wait to go to one myself.
  • @greg_216
    Never underestimate the power of cleanliness. Especially when it comes to restrooms, customers will go out of their way for a place that is comfortable and clean. That goes double for a world coming out of a pandemic. (And, yes, if you're a CEO who wants clean restrooms, you'll need to pay your employees enough to do a good job cleaning them.)
  • @dcasasola
    We moved from Texas to east Tennessee and we are ecstatic that Buc-ee's is now in our backyard. Everyone we've talked to that has been to one of the new ones here in TN has fallen in love and people are driving SPECIFICALLY to visit Buc-ee's. I hope they continue to expand and grow and have continued success.
  • @kasession
    For Thanksgiving 2020, I flew into Houston then drove to western Louisiana to stay with family. During one conversation, my cousin mentioned Bucees and how clean their bathrooms were. I made it a point to check them out on my way back to Houston. I was NOT disappointed. Ever since, if I fly into Texas, I make it a point to stop at a Bucees. Love it!!! 😍
  • @ElectricIRA
    We love Buc-ee’s and we know we can always count on clean bathrooms, tasty food and unique finds in their stores. We’ll wait and drive 50-75 miles to go there vs. places along the way.
  • Living here in Central Texas, Buc-ee's has become part of our family experience whenever we hit the roads in Texas. if there was a Buc-ee's on the way back from a Scout camping trip we'd always stop for the kids to get Icees and candies and I'd always get those hot candied pecans and a fresh cup of coffee ☕ And about once a week or so my buddy from work will stop at the one in New Braunfels on his way into work to pick us both up a Hippo Breakfast Taco : ) God Bless Buc-ee's!!!!!!
  • Imagine every entrepreneur conducted his business this way. I’m hundreds of miles away from Texas, but visiting Buc-ee’s is now on my list 🙏🏽
  • @whizbang7130
    On any Texas road trip, you gotta stop at Bucees. It's an experience. Sooo many clean bathrooms and snacks, great brisket sandwiches.
  • @cil20002000
    Moved to Texas last year. Was introduced during a trip to Mississippi. I absolutely love Buccees!!
  • What's the big deal is what I thought before I went to one. It refreshing to see people care about customers and it's incredibly clean. Every thing is clean and orderly. I felt good after I visited and been back several times. It's all about the customer experience. Good business that deserves all the success in the world.
  • @roblincoln10
    We have two here in the state of georgia, and I can tell you, they are the most awesome place to stop when traveling, bar none. Absolutely love everything about bucees.
  • @txdave2
    Stopping at a Buc-ee's on the highway is always a fun experience. The restrooms are always spotlessly clean. They have an incredible selection of food, snacks, and beverages. The employees are always friendly. This is a business model others should follow.
  • @ifyokonkwo
    Love this place! Truly one of Texas’s shining gems and the best candied nuts you’ll ever buy! When I visit the one in Denton I buy at least 5 every time
  • @asphyxiafeeling
    I wish them nothing but success. They treat their employees well.
  • @Richard-pr9tn
    Something positive, something optimistic, something unapologetically successful--man, do we need more of that!