The Privilege of Being a HYBE Idol

Tbh New Jeans getting all those luxury brand ambassadorships within less than a year after debuting is definitely privilege, especially since all of them are teenagers and those brands are rather for adults

5th and 4th gen kpop: 1.) Looks 2.)Luxury brands 3.)vocals I remember Xiumin getting hate when he said the music, vocals and authenticity should come first. Lol ladies and gents this is what kpop is now😂😂😂😂

Those idols are not singers, they are models. For some reason before we hear their voice, they are already freaking luxury brand ambassadors. This makes it easy to scrap idols after any minor “scandals” and it makes it dangerous to literally be human. They scrapped Seunghan after only a few months for nothing, Garam….

I don't think it's only HYBE I feel like a lot of music companies pull strings behind closed doors to promote their artists

No one but TXT is BTS sibling group. People once again forget that HYBE has multiple labels under it. Until a girl group debuts under Bighit, NO ONE is BTS' sister group

every company in BIG 3 had their own privilege. (cmiiw) i remember how people immediately recognized Twice, Red Valvet and Blackpink before they debuted because their company and selection program was in gen 3, which left girl groups from small companies like GFriend, Mamamoo, Dreamcatcher and others starting from 0 by relying on their luck, and hardwork.

What was the purpose of this video? 😭😭😭 What big company anywhere is NOT gonna use its privileged to promote an artist

Im NOW hearing about Illit and these girsl have gone to PARIS FASHION WEEK?! Wow...this is why me and my sister have literally been binging early 3rd and 2nd gen cause this is ridiculous lol.

i know that hybe is ''promoting" them but a predebut group???? It's not even about music in kpop at the moment, it's all about who can reach the higher level on the fashion industry

If we are being honest, kpop is loosing its uniqueness, we now have idols singing amapiano, going to fashion shows, being influencers, doing everything else but kpop, I remember when I first discovered ‘gee’ I never even knew what kpop was, but i happened to see the music video, I had no clue who they were or what they were singing but I was intrigued, it was very different from what I was used to , I didn’t even know where to watch more since it was downloaded and shared through Bluetooth but now they are just a bunch of wannabe American artists.

i still find it ridiculous that how HYBE LITERALLY SCRAPPED TRAINEE A.

I think being a kpop idol isnt easy, its 97% luck/money/connections 3% hard work/talent/perseverence etc EDIT: Lol guys take it in the wrong way please! I never said hard work dosent play a role. A lot of trainees don't debut, is it because they're not talented or don't put hard work? N the money thing was mentioned by someone else in the comment so I just added it :) this is my opinion so if you don't like it, please ignore it

It's obvious hybe's new groups got most of the success due their companys connection

ok but my question is why do yall all of a sudden care about privileged idols now? privileged idols has been a thing since the beginning of kpop, especially if they debuted from sm, jyp, or yg and yet ive never seen all these think-pieces about “privilege” until hybe came into the mix. ever since hybe has been climbing the ranks it’s like everybody scrambling to find something new to complain about and it’s honestly getting annoying. yall are just making yourselves look more and more like bitter hypocrites.

Hybe disbanded gfriend literally no reason Edit: anyone that said hybe has no decision over source, gfriend was the lowest charting group under hybe, i will hold a grudge against all of you

Sad to see that &Team only got shown with a picture under "not so successful". I love &Team, their music, their choreos and their members. They are such a talented group, and they are gaining a lot of attention!

K-pop fans are the most clueless people in the world. If you're shocked by this then it means you were born yesterday and u have no idea how the entertainment business works. Like this is literally what Western labels like Universal Music have been doing for years- getting their new artist in front of talk shows and magazine covers even before they debut. It's how they generate interest for their artist. Of course, Hybe knew sending this group to a fashion show was going to make K-pop fans lose their minds and cause so much noise which is exactly what they wanted. This news has brought so much attention to this group which is exactly the point of it. The post on the K-pop chart alone has 6 million engements. That was honestly smart move.

I'm personally getting confuse about people, when idols aren't being exposed or supported enough by labels they hate it but when idols are being exposed or supported by their labels, they hate it make up your mind. Don't get mad at me it's just an observation.

Any group debuting from the BIG 4 are ALL privileged. Not just HYBE

Y'all need to understand that Bts worked so hard and built hybe so they can provide a safe space for their juniors and so that their juniors can have the luxury they couldn't so hating on illit for going fashion week is immature..