The Territorial Business of Tacos
15,186
Published 2024-07-21
Los Angeles is one of the most competitive markets in the world as home to over 7,500 restaurants and 4,000 street vendors. When measured by volume, the city is second only to NYC. But of the many concepts and cuisines within the LA restaurant scene, Mexican is the most competitive. On every corner, in every neighborhood - you’ll see a taqueria or a truck or a stand.
The LA taco scene is unlike any market in the world where despite the saturation and overwhelming supply - the competition is always increasing, demand never wanes, and concentration of alternatives means that no business can really corner the market. The only way to compete is through innovation or territory.
In this Modern MBA exclusive, we’re going on the ground to see this market from the perspective of 3 owners who have each carved out their own niche with 3 different strategies. One is a humble family man who serves his neighborhood, one is a serial businessman looking to upset the status quo, and one is a 2-sister team whose ambition have fueled their 17-year-long territorial conquest from one stand to one of LA’s biggest taco empires.
Los Gatos Tacos (Jorge): www.instagram.com/tacogatoscarb/
Mideast Tacos (Aram & Armin): www.instagram.com/mideasttacos/
Tacos La Guera (Rosio): www.instagram.com/tacoslaguerala/
0:00 Peak Saturation
4:05 Neighborhood Icon
13:29 Fusion Perfectionism
26:13 Ruthless Empire
All Comments (21)
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Visit abovefood.com/ to learn more about Above Food, a Canadian specialty ingredient and food tech company, their innovation, and their potential in biotech, agriculture, and plant-based future as one of the newest listed companies on NASDAQ. 0:00 Peak Saturation 4:05 Neighborhood Icon 13:29 Fusion Perfectionism 26:13 Ruthless Empire
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Those vids where you go to the different businesses themselves and explain what sets them apart while explaining what the others (in general) do are Insanely good Keep up the work man 🙏🏾
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I'm really liking these "in the field" type of videos. You're great at putting the actions of individual businesses into perspective.
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Modern MBA redefining the game
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I moved from Texas to SoCal 2 years ago, and besides the awesome beaches/nightlife, these food trucks are the next best thing, man. They are an essential backbone of the economy and life here.
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Always glad to see another ModernMBA video!
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Probably my favorite video youve done so far. Great job, dude.
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Really excellent video! Very fun to see my home neighborhood represented as well - I respect the effort to do real, boots-on-the-ground interviews. Makes it so much more engaging
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Babe babe, wake up! Another ModernMBA video dropped!
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Living in LA all I care about is who has the best price. The quality is within striking distance of each other.
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It it a blessed day when we get a new MBA video.
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There is a lot of hard work that goes into your videos I appreciate the hard work and presentation.
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Damn man these video are getting better and better, great job dude love your work ♥♥
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wow that mural is breathtaking!! so glad they managed to make it suchly!!
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You should mention that in LA there's a ton of regulations on restaurants that the taco stands don't have to abide by.
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now I'm really hungry for some tacos...
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One of your best videos! Keep up the amazing content!
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I really enjoyed this video, thank you for making it!
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Babe modern mba is cooking some fresh tacos here !!
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Quality of these just keep getting better, good stuff
