How The 'Pie Crust Cookie' Creator Brings In $1 Million A Year In NYC | On The Job

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Published 2023-05-27
Janie Deegan, 35, was homeless and battling addiction a decade ago. Now, she's 10 years sober and the owner of Janie's Life-Changing Baked Goods, a bakery that brought in over $1 million in 2022. The bakery is famous for its pie crust cookies, which ships across the U.S. and are available at retail locations in New York City.

Produced and shot by: Tasia Jensen
Managing Producer: Beatriz Bajuelos
Additional Camera: Lauren Shamo
Editor: Daniel James Palmer
Animator: Gene Kim
Additional Footage: Janie Deegan

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How The 'Pie Crust Cookie' Creator Brings In $1 Million A Year In NYC

All Comments (21)
  • As a former addict who climbed out of addiction I just wanna applaud her !!! I now work for the postal service and making 75k a year and just bought my own home. The years before I was homeless with no hope. See what you can do !!!!!! I absolutely love this !!!
  • @rubychew6535
    You are to be commended for the fact that you didn't let addiction control your whole life. Congratulations and continue the good work.
  • EVERY FAMILY HAS SOMEONE WHO BREAKS THE CHAIN OF POVERTY IN THAT FAMILY,I PRAY YOU BE THE ONE
  • This is my favorite episode yet. I love that she hires formerly incarcerated and homeless people. Janie is such an inspiration. I’m literally ordering her cookies now!!!!
  • @dphunk87
    Way to go girl, I've been sober for 11 years and went from living with grandma and being in rehab for Christmas to practicing medicine! It works if you work it!
  • @arainaf8611
    She fought so hard for the life she has and deserves every success! Congratulations Janie 😁
  • @mmeb7250
    I love that Janie talks about her "life changing cookies" - I realize after watching this video what she truly means by putting that above the front door to each of her shops. She's mission-based, which makes all the difference. Congratulations, Janie!
  • This Young Lady will go far in life!!! What a sweetheart to give others such an opportunity/ job when they’re in such need of a purpose. Cheers to her!!
  • I love her story. And I am so proud of Janie and wait to visit one of her locations❤🎉
  • Her story just hit my heart in all of the right places ❤ Thank you for sharing Janie. I find so much love in baking also and first found it when I was literally battling myself (feeling like an imposter for success I’d experienced, fear, anxiety, hopelessness!) in late 2021 & 2022. Baking helped me to breatheeee clean and clear again thank God. I’m saving this to watch over and over again. Selah. You were not alone. I hope all of your purest, wildest dreams come true! ❤🚀
  • @royalcain9815
    This was very inspiring to hear. I love that this company don’t judge people on their past but places a focus on their common interest in baking while looking to build a productive future 🎉 I’m definitely going to order some cookies 🍪 Janie thank you for being bold to share your story with the world . I know that when people hear this , they too will put their hands to doing good work to help contribute to their private heart space , their private homes , then publicly help their communities and the nations at large 🎉
  • inspiring to see something built to scale from the ground up in modern times!  I must try one of these cookies!
  • @lorinklein
    What an inspiring story! (I'm an HR person and like to bake, so I seriously admire her.) This shows that there really is redemption, for Janie, and for her employees, and for all of us.
  • @ABSG7
    Wow what a powerful story. I love that she has a heart for people that came from struggle
  • I seriously started crying when she started talking about the people she hires. Amazing. As someone who got a second chance and ended up succeeding because of it…everything she said was true. So much to prove.
  • I don’t know you but I loved hearing your story and I am so glad for you. Addictions are a huge rock on anyone’s path. I admire you for being honest to yourself and recognize you needed to change. You are an amazing example. God bless you and your business.
  • @jojomargaux9295
    Janie is a real life Angel. I love her honesty and her genuineness to work hard, evolve and blossomed into someone amazing. She’s a true fighter. Not everyday Simone like her pops up on our screen sharing such an challenging past traumatic experience that is so ubiquitous to many others we have known. What a light she is ❤
  • Yay Janie! 🎉 you are such a superstar! I’m so happy for you and all of your growth! ❤❤❤
  • @maxpowers4767
    This woman is inspirational. Really happy to see her flourish