Has Tourism Recovered From the Covid-19 Shock?: Statista Racing Bar Animation

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Published 2024-06-28

While few industries were spared by the impact of the Covid-19 pandemic, even fewer have been hit as hard as the tourism sector. After Covid-19 had made 2020 "the worst year in tourism history", international tourist arrivals increased by just 13 percent in 2021, as travel restrictions remained in place for long periods in many parts of the world. Now, more than four years after the WHO declared Covid-19 a pandemic, optimism has finally returned to the industry.

According to the UNWTO World Tourism Barometer, global tourism continued its recovery in 2023, ending the year at 89 percent of pre-pandemic, i.e. 2019 levels, with an estimated 1.3 billion international tourist arrivals. China's reopening to foreign tourists in March 2023 marked another milestone on the road to full recovery, after the region had long trailed behind the rest of the world and continued to do so through 2023. In 2023, the Asia-Pacific region saw 237 million international tourist arrivals, which is equivalent to 65 percent of 2019 levels. All other regions have returned to at least 90 percent of pre-pandemic arrivals, with the Middle East the only region to surpass 2019 tourist arrivals last year.

Citing the “unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations”, the UNWTO now expects international tourism to make a full recovery by the end of 2024. This is no mean feat considering the challenging economic backdrop and the uncertainties associated with lingering geopolitical tensions and several ongoing conflicts.

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