It's time to talk about AI again - SORA the new text to video tool disrupting the industry

I’ve been new to 3D and learning for the past few months. Seeing this going viral on twitter was such a soul crusher man.

This monster eats at the core of the creative human soul.

Hayao Miyazaki was right, these AI tools are a direct insult to life itself If you're using AI in your works and not putting in any love, why should we care?

About the breaking barriers... I dont know but I am not overly excited about that. My teacher in uni once said "not every story deserves to be told" and Steven from Steven Zapata Art said "Yo dont just want your story to be told, you want it to be heard as well". And I think those are two very important quotes. Leaves me thinking, that those stories which deserve and need to be told, will be drowned out (is that the word?) by stories which honestly do not need and do not deserve it.

I wish AI could do proper retopo and UV Mapping, so I could spend more time practising Sculpting and texturing...

I completely understand the love hate relationship with AI. When it first came out, I thought finally, I can make a game and not worry about an artist failing to come through, never responding or wanting to charge way more than expected. After some trial and error, I found it was taking me hours to find anything usable. I've always been better at 3D than 2D, but I'm slowly working on my art skills. I've used AI for generating concept images but ultimately I always end up frustrated with all the tiny details being wrong, so I'm continuing to try to improve my own skills, albeit very slowly.

I don't even work on 3d, as I'm an illustrator mainly and touched 3d a few times, but I'm subscribed to your channel because you have taught me a few things before and I very much like your perspective, like the one in this video. I very much agree with your point on AI and I think it's fundamentally important to express such views to remind ourselves that ultimately we have to question what our passion or profession are about and why we pursue them. After 20+ years in my profession I have come to realise that what is important to me is the craft itself, more than the outcome. I draw because I enjoy drawing. The danger of AI is that it deprives professionals like us of the journey of the craft, which is the vital part of the work: without craft and years dedicated to it there can be no style, no spirit in the work, no discovery, no innovation, and ironically nothing to feed an AI with. I would rather get AI to do boring or dangerous things like mining or parking a car, leaving it entirely out of artistic tasks which have always been the core joys of being a human. I am not too forgiving towards the minds that drive and fund this sort of tech, but I do agree with you that such tools might stimulate people into discovering their own creativity, because I ultimately think that all of us are creative. We just have to find how to express it. That's where the journey of the craft begins, which is a turbolent one but also much more rewarding than a prompt.

Why couldn't we invent flying cars or hover boards instead of ai

Now we gonna deal with scammers via video calls

This was such a refreshing take to hear. Your balanced analysis at the end was spot on for me in verbalizing the internal conflict I feel seeing this technology advance. On one hand I'm excited by the novelty of it and on the other, I fear I'll be out of a job soon. I work at a creative agency doing video and I've already seen clients demanding shorter timelines and less budget for artists, with the insistence on using AI instead. Sometimes it's hard to tell whether that's because they're determined to leverage this technology to save money or because they just want to say their content was made with AI to seem relevant since AI is such a buzzword right now. It could be both. Either way, it's depressing as an artist. As someone who's worked in video production for years and knows how many jobs on many levels are affected by the rise of AI tech, I'm deeply concerned with where we're headed. Artists will always make art but whether we can survive on our art or not, is what's at stake. Greed is absolutely the operative word here. In a perfect world, this would be just another tool for creatives to use but we live in a capitalist world with an enormous wealth inequality gap already and you're right to be skeptical of all that money pouring into the development of tools like this. It likely means investors will steer the development of AI to maximize their own profits and accumulation of power at the expense of the rest of us because frankly, that's what it always means. That makes me concerned for labor, human rights and maybe even political freedom.

I believe its good to useAI for concept art, to discover what client/me is looking for and then work with the result to create the true version with the love in it :)

I think what worries the most is how fast and exponential this thing is. Yes,it has limitations,but for how long? Maybe next year it will be the absolute beast and it's kind of scary for most people haha

I think the ability to rotoscope out people/objects quickly, generate background scenes while the actors are in the foreground is where this tech will be really useful. It may one day even remove the need for a green screen background as the AI will just remove the studio/stage from the footage. This would be great for indie film makers as it would give smaller production houses/individuals better access to VFX that was out of reach/too expensive.

I'm just hoping all of this insanely fast progress is going to turn into some kind of philosopic almost spiritual discussion rather than an even stronger increase in concentration of power. I mean whoever is in control of these tools is basically a god. We already have a enough of that. No matter what happens. I think we live in the most interesting of times ever. Like literally. Thanks Grant for shining light on this topic!

I remember when the printing press was first invented. A lot of people were worried about what would happen to all the local scribes and bookbinders. Then Martin Luther came along with his Ninety-five Theses and the same folks REALLY went wild. You all had to see it to believe it -- the world seemed like it was ending! But humanity ultimately prevailed. It turns out we're a species of creators and innovators -- and we find ways to make use of whatever tools happen to be at our disposal. The same will be true with AI: We'll find so many awesome ways to create on top of it that the current panic seem patently absurd. Stay humble. Love. Create. And you'll find out how to make use of all this for your own ends, too 🚀

I like your outlook. I would agree with it. So so much to unpack. This is moving so fast. I can't believe I'm living in a time when AGI will be created. As a 3d artist, I'm not slowing down my practice and focus. I hope to leverage as much as I can and have to to keep up with the other artistic Jones'.

Thank you Grant for your take on this.

Hi, Grant. Thanks for this video and thread. Even though my opinion comes from being an animator, I admit that the possibility of losing my job is still way smaller than the other problems you mentioned such as election manipulation, scams, non consensual imagery and such. I don’t think that lowering the entry bar for creators is worth that risk, specially considering that learning a craft and having access to tools is easier than ever. I do agree that artists won’t disappear and that it’s a path still worth pursuing. But I’m not excited about a world where you can’t trust images anymore. Or a world where your creative output has to compete with a flood of machine made slop.

Balanced thoughts. No hype. Appreciated! Thanks for sharing 👍🏼

i have an opinion about all this. We ve seen a lot of layoffs recently and major enterprises only focusing on creating more value for the shareholders, if those CEOs can hire only a handful of ppl to create a commercial with AI, they WILL DO IT, they dont care if the machine is working on stolen data from artists, they will do what gives them more money, if the vfx ppl, artists, illustrators dont unionize they better be ready to have the value of their work reduced to almost nothing, some ppl may say "real art will have more value", no it wont, we are not living in a utopia, artists gotta make a living, and everywhere i look everyone is already considering replacing artists with AI. Yeah big enterprises still got their IPs and stuff like that, but we are talking about the majority of the ground ppl, these guys will be affected really hard. I mean, its already happening, if you look around. One last thing, this is not somewhere near comparable with the invention of photography, the industrial revolution or some stuff like that for a simple fact. There are so many more JOBS that can be replaced than the jobs that could be created. Automatization should reduce our working hours but at this point its gonna reduce way much more than that.