Story Telling In Business - Pixar Story Teller Mathew Luhn at CIMC

13:12 don’t sell products, sell an experience 14:12 memories, information that stick are wrapped around an emotional experience 15:25 stories increase your odds of communicating your information 16:00 stories must be carefully crafted towards a purpose 16:50 what makes a great story is the push and pull of emotions 17:50 the speed of the push and pull of emotions and how drastic it is correlated with the intensity of the experience 20:00 whoever’s telling the impactful story about themselves gets the audiences connection 20:22 we believe them and get influenced by them 21:46 an anecdote, a story, can change someone’s worldview 22:27 hooks are unusual, unexpected or have some sort of action or conflict brewing, you must hook in first 8 secs 23:47 you have to make a promise of something valuable and interesting to audience to cement the hook 23:47 the story conflict must be something potentially life saving or at that level of importance 23:55 people want to see a transformation happen 24:30 people wanna know that there’s an oh-shit factor to the conflict, that they’re gonna learn some primary important knowledge 25:22 change catches our attention 26:00 your story needs to speak to and connect with the experiences, struggles and emotional challenges of your audience 26:50 we connect with Ratatouille bc we can relate to someone who wants to do something but is told it’s impossible for him 28:10 know your audiences passions, struggles, weaknesses, lifestyles, interests, etc. You have to know then to connect with them and serve them. 28:45 creating a story with heart means it’s a lived experience or close to one 30:50 deliver your authentic message through your story, but don’t shove it down anyones throat 33:33 you’re selling a feeling, you’re selling a story. You need to make people feel something. 35:30 you know a story works, when you get teary-eyed and you get goose bumps 35:45 people aren’t gonna remember what you said or did, they’re gonna remember how you made them feel

Things to remember Be able to go up and down Anecdote that changes purpose Hook that captivates Change that catches attention Make sure to connect to the right audience Characters people can relate with Create a story with à heart Everystory created is personal Speak from your heart

You know when you really enjoyed something when is 2 am in the morning and you write a comment thanking for sharing a video you have just watched. Thank you.

Wow this video was 10/10. I love how he talks about storytelling through a story ! He also gives great tips and the actual principles behind storytelling. This is by far one of the best videos out there.

Hands down the best storytelling talk I've ever heard/ seen! (and I've looked at pleeeeenty). Thank you Mathew Luhn.

It's mindblowing that a great story can... make information 22 TIMES more MEMORABLE than a fact alone 🤩

Good grief this is BRILLIANT!

This is the best presentation there is on storytelling. I think this video ought to have millions of views.

This is above and beyond my expectations. I love this presentation 😻

I needed this today. Thank you Maverick and Matthew. I will use this to guide my organization.

Stories are the best way to teach and learn facts and values.

I am glad the algorithm suggested this video for me. It was great.

this is beyond amazing that I finally made a youtube folder named Best Video Ever and save this video into it. it only has one video and it's this

You guys are heroes! Big up for this beautiful moment of knowledge!

Thank you! The best speech about storytelling I’ve ever watched so far!))

wow! The hole business pitch lesson in one video. I can say this is the best video on the nternet that I ever seen about how stories are impacting peoples lives. I recomend this single great AMZAING video to every business people, students and people those who are passionaite about sales and marketing. Thank you so much for this wonderful masterpiece business lesson Mathew. You will live longer!

Very valuable video. Took almost 30 points lists without even realizing.

Powerful, impactful and easy to understand. Just excellent!!!

Best video I have ever seen on storytelling!

This was awesome!!