The $2.1 Billion McDonald's Machine

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2.1 billion and that machine still wont print my receipt every time i use it lmao

If this video came out 30 seconds sooner, it would’ve saved me $5.50 because I just bought two sausage egg McMuffins and only really needed one dammit

FERN really knows about dark patterns and even implemented one while showing the ad. Here is what he did: 1. He doesn't say "This video is sponsored by" Or anything similar when the ad starts. 2. The ad progress bar and badge don't start when the ad starts so someone who notices a change of content will keep focusing on the video thinking it's part of the content. 3. Even when the badges show they are inconspicuously subtle and small. Like how small "close ad" buttons are.

funfact: that soda they're charging you probably $2 for only costs them pennies. Every restaurant and fast food place wants you to order a soda with every order as the 2000% upcharge basically makes them free profit. So it's not a "deal" when they shove a drink into every bundle.

I saw the title and thought it would be the ice cream machine 😭😭😭

I walk in, get my 20 chicken nuggets, medium fries, and have to waste 30 seconds saying "no I don't want to give you more money"

In the UK they recently added a pop up that i find quite disgusting business practice. After you select what burger, that you want a meal and you get the option for medium or large. If you pick medium, after you select side and drink and go to add it to your order. A new pop-up comes up asking if you would like to make the meal large. AFTER you have already selected the medium size. I find it so gross for the pennies of profit vs the damage being done to consumers and their wallets

I’ve never seen a more seamless sponsor transition than this one. Fern knows what they’re doing.

I actually find myself ordering less food at these screens. When I'm face to face with an employee, I want to order as quickly and concisely as possible to not cause confusion or waste their time. When I'm at the screen, I can play around by adding or removing things from my order, and do the math on what upgrades are worth the price, etc.

Me only having $10: "Yep can't afford that. Can't afford that one either. Okay I can only afford these. Perfect."

honestly i order more because i finally know wtf they're selling besides "a cheeseburger." im not unhappy with what i end up buying. its just regular marketing tricks, they're showing you a huge screen full of ads before you order. this isn't more unethical than ads on tv or the internet, just more immediate.

9:55 "a real blessing for introverts" made me laugh so much

that sponsor transition was the smoothest thing ever i didn't even realise it was an ad

I've been using these machines for my orders ever since McD started rolling them out here in HU about 2 years ago! As an introvert, it's a dream come true! Too bad for them, I almost always order the same "double cheeseburger+medium fries+0.4l regular Coca Cola with no ice"-meal that I used to order at the counter back in the day and decline all of the up-sells all the same :] When I first saw the UI on these machines, I was like: "Okay, this is awesome, but these machines will either generate a lot of obese people or a lot of wasted food, or both!"

Hot take: I don't think this affected me at all, I still just get a bacon egg and cheese biscuit with added egg, but faster. I think people just have a short attention span and no self-control these days.

That was, by far, the most seamless and unexpected segway into a sponsor from any video I have ever seen on youtube so far. Kudos to that! (Also great vid too, btw!)

It's interesting to learn about the psychological tricks being employed behind the scenes. It really shows how design can nudge us into spending more without us realizing it at first glance.

that sponsor transition was smooth

no way... SOTs doubled my orders DOWN because I became able to see all the menu instead of really uncomfortable menu table at the register