The New Rules Of The Music Industry - TheRecordingRevolution.com

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Published 2017-03-06
If you're an artist or band trying to get your music out to the world (or even make a living) then you need to play by the new rules.

Gone are the old days of the music industry where you would hope to get signed and then become a star (i.e. everything would be done for you).

Today you need to view yourself (and your music) through the lens of three very important truths. I call them the new rules of the music industry, and those who play by them will succeed.

All Comments (21)
  • @patryknarbut
    You just need to write, sing, compose, produce, record, mix, master, engage, plan, promote, record videos, run marketing campaigns, network, organize shows, buy equipment, learn graphic design, design logo, run snapchat, facebook, twitter, instagram, soundcloud, release, distribute, respond to every comment, design covers, update social media, plan music video, script, produce, direct, act, make photos, edit photos, and get a job to buy food. EASY! :D
  • @auza13
    yo this is EXACTLY what i needed to hear right now. My perfectionism is preventing me from releasing anything! Thanks so much for making this video
  • @epiczeven6378
    Perfectionist is a killer... for 10 years I kept all my music to myself... I allways tought I was not "good enough". But I got enough of that... I finally started to share my ideas! even improvisations, or raw tracks. Something I would never call "songs" before. It feels great! :)
  • @trojan1111
    Really take to heart what Graham is saying about perfection. I was in a band in the middle to late 90's. We had three songs test marketed on radio in NY, LA and Chicago as well as locally to Charlotte, NC where I was based. Record labels were courting us and we had 2 EPs to our credit. We fell apart due to internal differences. I beat myself up over it for years and years. A friend of mine gave me a figurative slap by saying, "You got father than most people and managed to create something people loved and enjoyed." He was right. I let my drive for perfection blind me to the point that I never enjoyed what I did nor created. Don't let this happen.
  • Perfectionism is a nasty beast. The main force behind it is the fact that many of us truly feel a sacred connection to our art (I would consider mixing to be an art also). One of the biggest things that opened my eyes to the reality of creating music was reading stories about my favorite bands and their recordings. For me, learning about the difficulties facing bands like the Beatles and Pink Floyd was like a revelation. Albums I've considered "perfect" as a fan are probably anything but perfect from the band's perspective. That is what inspires me to work faster and criticize less harshly.
  • @chapbot2023
    My dear musician friends: If you wish to stop eating ramen noodles then please listen to and heed Graham's advice. By reading these comments I can easily tell who's eating the ramen.
  • @jphi1000
    I'm bad at the "Finishing the project" thing. But the fact of "Just release it" is almost scary but almost liberating at the same time. I know what I can/will do.
  • @dvd7826
    Only 3 Labels run entire music industry. Universal Music Group (UMG) Sony Music Entertainment (SME) Warner Music Group (WMG)
  • @samknaak
    Worked with dozens and of artists over 19 years of producing and recording/mixing... agree with Graham. I read a bunch of you are getting hung up on what he is saying about getting hung up on quality... but that does not mean to create stuff skillful and make your art the best you can! Its more that guys like us see soooo many artists getting hung up and they could A.) be way more successful and more people hearing there work, and B.) getting to that amazing song that they needed to put out 20 songs to get to that one... who cares if thousands even of people listen to the 20 bad ones? People like to see the process these days when that used to not be a thing. I'm not just side with every opinion and idea I hear... I think critically BUT on this one I'm going to agree with Graham, he is really onto something here. Story is king, content is king, authenticity is king, how bout quality is queen ;-) lol... Lets make more music!!!
  • @ISpeakSax
    I struggle with two things: 1. Marketing myself and 2. Regular content. Marketing, for me, is so hard because people simply don't want to sit down to listen to music anymore. Even my own family hardly takes the time to listen to anything I record. I feel like, if I shove content down peoples throats, they won't engage in the content because they WANT to. With regular content, I feel it's hard for me because people would rather hear more song covers. Original content and the production of a song doesn't catch peoples attention and I don't want to only record Disney song covers lol.
  • Man I am so happy someone else understand the game! I was signed to Columbia records in 1996 experienced some success, but never reached that next level of stardom. I've been preaching this same topic for years and most artists think I'm crazy or don't get it when I tell them that they have to do the work the labels use to do. I constantly tell them they have to be the brand and to be a production and reproduction center. I tell them Its Bigger Than Music! Polished music and videos have become redundant and the new wave is reality TV with audio. Show the truth and they will back you! Thank you for this awesome. Information and confirmation.
  • My biggest struggle is wanting to know all of the steps I need to take to move forward and then getting bogged down in the process and remaining at a standstill. Your message truly resonates, thanks man!
  • I am no brand. I am just an artist, or trying to be worthy of being called an artist. I'm not afraid of keeping my life simple and die unknown. But there will be no knee bending to any rule imposed by "the world we live in". Being myself is not being what "the world we live in" wants me to be. But I completely understand the other approach.
  • @johnnyway8667
    I totally agree about these new rules, Graham! I already knew most of them, but thanks for sharing this. I think I struggle most with business/marketing stuff. And I just wanted to add, that you can always outsource this stuff or hire someone if you don't have these skill sets.
  • @paluzalu6868
    Its 2am in Miami and iv just got done with vocal lessons. I normally do research on youtube about music and the industry, but I thank the universe that it brought me to this video because every single thing you are saying is what I am pushing my self to do. I feel even more determined now hearing you validate exactly how I'm going about my brand and putting content out. Thanks a lot! it TRULY is the new rules of the music industry. we really should embrace this and to not be afraid of competing with big names in the industry that have been out before the digital era. I am 26 a, yes I'm starting a bit late...But I believe with these rules and hard work on my end I and others alike can become just as big as the biggest musicians out there. "When I win my first Grammy someone please send this comment to me"! =)
  • @brianfire6856
    What I struggle with the most is being a content creator and getting your stuff out there. More so on the third rule because I continue to make excuses to not continue writing and putting myself out there. Even when I sit down to write, I make excuses, but I really am improving now. I've been able to allocate time aside in investing in my songwriting, thus creating songs to put out there and create more content. Thank you so much for this video! I've written out everything and I look forward to learn more for the rest of your videos!
  • I've been putting more and more things out quikly and without big thought and the thing is that people lissen to it and say that it's even better than I thoght it was!
  • @geecen
    The fact that this is all true doesn't make it less depressing
  • @christaylor839
    Hey Graham-thanks for posting this. I TOTALLY struggle with the whole "gotta be PERFECT", thing. I'm really thankful to hear someone espousing "not perfect" can be OK. Just get it out there!! Thanks again! Chris
  • @twillbanks
    Thanks for your video! I wanted to answer your question - #3 is by far the hardest for me. I have spent my life polishing and perfecting my artistry and it still needs work, always needs work...but at some point yes, one has to release what one has or one is forgotten. Thanks for the great counsel on today’s music scene - I was born in the 70s and been a musician all my life and I struggle with adjusting - my mind is still back in the record deal days of old. Thanks again. :)