REMEMBER THIS when starting your laser business

I had someone tell me they wanted to do engraving on Stanley tumblers locally, but cheaper than what they could get at Stanley. I kindly said, I can't compete with their prices and dropped it. It was a case where they really didn't value what I did at all. Just signed up for the newsletter - need to email you to figure out a time to do an interview! Have fun with the Laser Everything guys - let me know when you'll be on so I can make sure to watch live. Appreciate you!

As a small business coach and advisor with a doctorate in business, I cant hit that like button enough. This is fantastic advice!!!

I totally agree with you. Perfectly said to new makers, not only new laser makers, but to anyone that is starting a new endeavor. Pick a fair price for your work, do not waver... and also pick your customers too. Anyone that wants to bust your chops over a few dollars, you have to ask yourself if this is all worth it in lowering your prices and the headaches it is going to create further down the road.

Thanks for this! New laser owner and was trying to figure out how to compete with these ridiculous low prices. Build the brand, build your reputation and the followers will come...hopefully.

You are spot on!

You are Bang-On with pricing - You are selling yourself not your product, they come to you because they perceive you to be the one they want to do business with. Once I learned about A, B, C, D, Customers - That you ONLY want A customers and B Customers if they are willing to self-regulate themselves into A customers I fired 7 out of 10 on my existing customer base and doubled my profits while cutting headaches 99% In the trades clients have a common habit of bragging to friends/associates/neighbors "I have a Guy" (This is word-of-mouth advertising and all I have ever needed unless adding a truck initially on startup). My favorite line for those B,C,D customers, any customer w/o a referral, any customer mentioning price, and a lower one somewhere else out of the gate became. "We're not a good fit, followed with I can't be your guy" if they persist.

Köszönjük!

Great advice, thanks

Awesome!!!!

Great advice!

Frequently get asked “what’s the best price” on an item I am selling at £30. My answer is always “£40”

I tried telling my girlfriend about this, we're doing these little 14 mm earrings and she hand paints them. She sells them for $5 a piece though friends and family who have bought them said that minimum they needed to be $10-15. We've literally had zero customers from our social media, but almost everybody who physically sees a pair is instantly a buyer.

Very good adive, not only for small business. I do this as hobby, but already encountered the low, or better no, price questions too. And you are totally correct when you say that a low price results in low appreciation for your work.

Your small business IQ is really valuable, and appreciated

Real talk, on a huge issue that is not discussed enough by Business owners. Another Great video!!

Very good advice when I train new knife sharpeners I have to preach the same thing don't get in a race to the bottom and build a relationship with your customers and followers. Now that I am adding laser to my sharpening business I am doing the same thing. Great content Justin I enjoy all you videos. Paul

Attracts worst customers. Man that is so true. (From email or txt, "Whats the lowest price you will go".

powerful message!!!!!

Wow .. what a different approach of doing business. You are right. Branding is everything! Small steps at a time.

This is a great video, stuff I have learned many years ago but so glad you are getting the info out there. I have shared it to my Etsy sellers group as a lot of people make major mistakes in pricing.