Unstereotype Experiment Video: Science Against Stereotyping

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Published 2019-06-17

A unique experiment in marketing science conducted by academics at University College London, as part of Unilever’s Unstereotype initiative, showed a “statistically significant 35% reduction in stereotypical thinking” and a “significant change in original thinking”, amongst those who took part.

The project explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them. In doing so, UCL hypothesised that participants would be
more open to questioning how they might inadvertently stereotype people in advertising, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.

Find out more: bit.ly/2FfcIXj

All Comments (9)

@1337text 5 years ago

This corporate style Video makes me feel like i time traveled into a 90"s CNN world. Everyone diverse and laughing and a script of PR-messages is being read. Honestly....why?
@Gallyknight 5 years ago

How did you measure the change in stereotypical thinking?
@hahafactsxd1076 3 years ago

Fair and lovely is a product of Unilever 🙃
@martinaudio2132 5 years ago

Nice retro vibe
@Impyto 3 years ago

"There is uncountable Stereotypes among us"
@gxsgdhdhrgdhfhdrdhjdhjtfd 5 years ago

All stereotypes are born from truth. All races, men, and women are biologically different and thats why there are stereotypes attributable to each.
@m.k.s.7417 3 years ago

Personally, T.B.H. I stereotype, too!! (M.K.S.).
@weltgeist2604 5 years ago

Wage skaves being re-educated by a major corporation.